With a focus on court, culture and community, Jordan Brand’s Fall 2018 apparel and footwear celebrates a love for the game with a full Air Jordan I franchise, all-new Russell Westbrook footwear and an assortment of icons, both classic and reimagined.
The Ones
The Air Jordan I has transcended the game of basketball to become a style staple on and off the court. Starting in Fall 18, there will be a stronger emphasis on the AJI as a dual gender franchise with seasonal chapters. These stories will celebrate the next generation of defiant ones and the iconic shoe’s place on the court, in the culture and for the community.
Billie Eilish in the AIR JORDAN 1 EXPLORER XX.
Elaine Zhong in the WOMEN'S AIR JORDAN 1 HIGH PREMIUM
AIR JORDAN I HIGH OG: This collection adds a new twist to the AJI High OG by adding Nike Air messaging to Guava Ice, Olive Canvas and Vintage Coral colorways — each of which will release in a different region.
WOMEN’S AIR JORDAN I EXPLORER XX: This Air Jordan I contrasts rugged elements with layers of translucent materials and soft leather.
WOMEN’S AIR JORDAN I REBEL XX: Now in its third season, twisted lacing and exotic materials update this AJI style.
AIR JORDAN I RETRO HIGH DOUBLE STRAP: No laces here, but this modern take still retains all of the AJI’s original design lines.
Initially introduced exclusively for women, the Air Jordan I High Zip will come in extended sizing for Fall 18.
WOMEN’S AIR JORDAN I RETRO LOW NS: Three elements combine to make this a new classic: Sleek Swoosh-less design, premium leather construction and traditional Air Sole cushioning.
Russell Westbrook
“Why Not?” is the mantra NBA superstar and Jordan Brand family member Russell Westbrook lives by. His impossible-to-ignore style and mindset inspire two new shoes and this new apparel capsule.
RUSSELL WESTBROOK 0.3: Westbrook’s third off-court shoe, inspired by his Southern California roots, pays homage to the adoption of the Air Jordan I by 1980s skateboard culture. The lead colorway uses an abstracted RW logo to mirror a dazzle camo design — a nod to Westbrook’s unpredictable style on and off the court.
RUSSELL WESTBROOK 0.3: Westbrook’s third off-court shoe, inspired by his Southern California roots, pays homage to the adoption of the Air Jordan I by 1980s skateboard culture.
RUSSELL WESTBROOK 0.3: Westbrook’s third off-court shoe, inspired by his Southern California roots, pays homage to the adoption of the Air Jordan I by 1980s skateboard culture.
WHY NOT? FLORAL APPAREL COLLECTION: Just like his on-court flare, Russell Westbrook’s off-court style represents his Why Not? mindset and has earned him the reputation of the league’s fashion king. Art directed by the Brodie himself, the Floral Why Not? apparel collection combines floral prints with early 90s all-star uniform graphics. Using heavyweight premium fabrics handpicked by Westbrook, this collection features floral prints taken from his hometown of Los Angeles. Additionally, Oklahoma’s floral emblem, mistletoe, is also featured as a nod to his team’s home state.
JORDAN WHY NOT ZER0.1 LOW: Russell Westbrook’s first on-court signature shoe goes low and eliminates the strap just in time for summer hoops.
AIR JORDAN BACK TO SCHOOL COLLECTION
The three Back to School models honor the respective alma maters of Jordan family members Russell Westbrook, Chris Paul and Carmelo Anthony.
RUSSELL WESTBROOK AIR JORDAN X CLASS OF 2006: The Class of 2006 Air Jordan X is inspired by Russell Westbrook’s alma mater, Leuzinger High School. Dressed in leather and nylon details and a White, Black, University Red and Hyper Royal colorway, the shoe marks the first use of a split color design on the Air Jordan X. Class of 2006 is printed on the left insole and the RW logo is featured on the right insole.
CHRIS PAUL AIR JORDAN XII CLASS OF 2003: The Class of 2003 Air Jordan XII honors Chris Paul’s alma mater, West Forsyth High School. Matching his school colors, the Olive Canvas, Sail, Black and Metallic Gold shoe replaces the standard AJXII leather for nylon and suede details and features “Class Of 2003” on the left insole and the CP3 logo on the right insole.
CARMELO ANTHONY AIR JORDAN XIII CLASS OF 2002: The Class Of 2002 Air Jordan XIII pays tribute to Carmelo Anthony’s high school alma mater, Oak Hill Academy. Sporting a Black, University Red and University Gold colorway and leather, nylon and suede details, it also contains personal Melo touches, including “Class of 2002” on the right insole and the Melo logo on the right insole.
AIR JORDAN XIII WHITE/BLACK/TRUE RED
- Debuting in 1997, this was the first Air Jordan model to release under the newly established Jordan Brand and was the lightest Air Jordan ever at the time. In 1998, it appeared on the big screen in a blockbuster film, forever linking it to a cultural moment that is still remembered by basketball fans today
AIR JORDAN INTERNATIONAL FLIGHT COLLECTION
During his career, MJ regularly toured the globe in the offseason to connect with international fans and play exhibition games. Despite the friendly nature of these games, MJ’s competiveness was always present. This collection remembers three of his most memorable stops, complete with passport-inspired packaging.
Find out more information on air.jordan.com.
AIR JORDAN III INTERNATIONAL FLIGHT: During a charity All-Star game in the summer of 1988, MJ torched his opponents for 54 points in front of a Los Angeles crowd. This AJIII follows from the uniform he wore in the game, adopting the original Fire Red color blocking. Finishing details include MJ’s signature on the left tongue and grey elephant print on the toe.
AIR JORDAN V INTERNATIONAL FLIGHT: This AJV draws from a game played in Barcelona, Spain, in August 1990 (where MJ scored 37 points). It swaps the Fire Red color blocking with a Racer Blue, Sail and Cone colorway. Barcelona street art inspired the design on the inner lining and behind the quarter panel.
AIR JORDAN XII INTERNATIONAL FLIGHT: In 1996, MJ took his game to Tokyo, Japan, to host a basketball clinic and participate in a friendly showcase with other NBA superstars. He was spotted in his current signature shoe at the time, the Air Jordan XII, which takes design inspiration from a vintage fashion shoe from the 1920s that utilized a radiant quilted pattern. This College Navy, University Red and Sail colorway pays homage to that experience and adds additional details including an embossed kimono print and “Air Jordan” in Japanese characters.
JORDAN LEGACY 312
Designed in collaboration with Chicago native Don C, the Jordan Legacy 312 takes inspiration from classic designs to pay homage to Jordan Brand and Don’s hometown, and combines details from the Air Jordan I, Air Jordan III and Nike Air Alpha Force low. The silhouette will extend down to a men’s 3.5 (women’s size 5).
Air Jordan III Quai 54
Founded in 2003, Quai 54 has grown into one of the most respected streetball tournaments in the world. Now, with inspiration from Paris fashion and street culture, Quai 54 puts its stamp on the AJIII with an all-new black, Electric Green and Infrared colorway.
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