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Jordan Brand Fall 2018 Preview

Jordan Brand Fall 2018 Preview 51

With a focus on court, culture and community, Jordan Brand’s Fall 2018 apparel and footwear celebrates a love for the game with a full Air Jordan I franchise, all-new Russell Westbrook footwear and an assortment of icons, both classic and reimagined.

The Ones

The Air Jordan I has transcended the game of basketball to become a style staple on and off the court. Starting in Fall 18, there will be a stronger emphasis on the AJI as a dual gender franchise with seasonal chapters. These stories will celebrate the next generation of defiant ones and the iconic shoe’s place on the court, in the culture and for the community. 

Russell Westbrook

“Why Not?” is the mantra NBA superstar and Jordan Brand family member Russell Westbrook lives by. His impossible-to-ignore style and mindset inspire two new shoes and this new apparel capsule.


The three Back to School models honor the respective alma maters of Jordan family members Russell Westbrook, Chris Paul and Carmelo Anthony.


  • Debuting in 1997, this was the first Air Jordan model to release under the newly established Jordan Brand and was the lightest Air Jordan ever at the time. In 1998, it appeared on the big screen in a blockbuster film, forever linking it to a cultural moment that is still remembered by basketball fans today



During his career, MJ regularly toured the globe in the offseason to connect with international fans and play exhibition games. Despite the friendly nature of these games, MJ’s competiveness was always present. This collection remembers three of his most memorable stops, complete with passport-inspired packaging.

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Designed in collaboration with Chicago native Don C, the Jordan Legacy 312 takes inspiration from classic designs to pay homage to Jordan Brand and Don’s hometown, and combines details from the Air Jordan I, Air Jordan III and Nike Air Alpha Force low. The silhouette will extend down to a men’s 3.5 (women’s size 5).

Air Jordan III Quai 54

Founded in 2003, Quai 54 has grown into one of the most respected streetball tournaments in the world. Now, with inspiration from Paris fashion and street culture, Quai 54 puts its stamp on the AJIII with an all-new black, Electric Green and Infrared colorway.

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