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Jordan Brand Unlocks the Breakfast Club

In 1989, Michael Jordan encountered something he never had before: a metaphorical wall he couldn’t breakthrough. A wall he had to breach in order to achieve his championship dreams.

“The physicality of the game was changing,” said Michael Jordan. “The league was allowing defenders to be a lot more physical with the ball handler and I knew that I had to find a way to get stronger and be able to deal with the beating.”

Michael Jordan

His strategy entailed pre-practice and one-on-one workouts with his trainer, focused on strength training and weights. Motivated by Jordan’s commitment, his teammates began to join in the extracurricular sessions, which often started as early as 7am. Jordan would famously arrive to the gym, with a wry smile and cup of coffee in hand. Aptly the gathering soon became known as the “Breakfast Club. ”

The “Breakfast Club” was the foundation for Michael’s epic six title, six Finals MVP run. The sessions proved to Jordan that the status quo was not enough; if he wanted to be a champion there were extra steps involved.

“Breakfast Club was a mindset more than a workout,” clarifies Jordan. “We wanted to be more prepared than anyone else.”

Today, the brand brings the Jordan Breakfast Club to kids around the world through an elevated training collection and interactive training regime curated by Jordan Brand's family of athletes and Master Trainer. “Michael is the blueprint for greatness,” says Larry Miller, President of Jordan Brand. “We are excited to be able to share some of these insights and training tips with kids who are striving to reach their own greatness.”

Jordan Breakfast Club Training

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The Jordan Breakfast Club Training experience is built around a 30-day program designed by Alex Molden - Jordan Master Trainer and former pro-athlete. The service platform helps kids improve their speed, strength and reaction skills for the season ahead.

“We have heard from kids around the country that once they get into training camp or practices, they are getting good instruction,” explains Molden. “However, where they could use some extra help is in the preparation for the season and making sure that when they arrive on day one, they are ready to perform.”

After subscribing to the program digitally, athletes will have the opportunity to begin training immediately using the drills and techniques introduced by a collection of Jordan Brand athletes, such as Dez Bryant, Erik Kynard, and Jalen Ramsey. These digital sessions, which will be delivered directly to the athlete through a Jordan Chatbox® execution, are geared toward athletes of all levels.

Jordan Brand Athlete Dez Bryant

Athletes can pre-register for the Jordan Breakfast Club at and will begin receiving workouts on September 6. Live experiences will be offered in Chicago, New York, Los Angeles and Toronto as well.

Air Jordan Trainer 1

Air Jordan Trainer 1 Mid

Named after the ultimate performance basketball shoe, the Air Jordan Trainer 1 provides a low-profile, siped outsole that puts the athlete closer to the ground and allows him or her to move quickly in any direction. The shoe will come in both a mid and low silhouette.

Air Jordan Trainer 1 Low
A lightweight, woven FlyWeave upper and collar provides stability.
Air Jordan Trainer 1 Low
Nike Zoom Air cushioning delivers low-profile responsiveness.
Air Jordan Trainer 1 Low
Flex grooves in the outsole allow for natural movement and multidirectional flexibility.

Jordan Training Apparel

Jordan Brand introduces its latest line of training apparel designed to have the ultimate combination of performance and style.

Jordan Training Collection

The pinnacle Jordan Flex Hyperweave features a waistband, leveraging innovation introduced by Hurley, that eliminates distractions with engineered sweat-wipe zones, extended vents for increased mobility and lightweight material.

Along with the short, the Jordan Training line includes the Jordan 23 Tech Top, which features Dri-FIT technology and a dropped hem with an extended vent for mobility.

Shop the Jordan Training Collection now and stay tuned to @Jumpman23 on Instagram and Twitter for more information on the Jordan Brand Breakfast Club.

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