Jordan Brand and Levi's Jeanswear Launch Fashion Collaboration
February 25, 2008
BEAVERTON, Ore. & SAN FRANCISCO (25 February, 2008)- Today, Jordan Brand, a division of NIKE, Inc., and blue-jean originator Levi Strauss & Co., announced distribution plans for their limited-edition, co-designed collection, known as 23 / 501. The men's only, specially designed, co-branded product blends both leaders' iconic, renowned styles with an urban edge. A limited number of toe-to-head fashion packages for collectors of both brands will be available in 23 markets starting March 1, 2008.
"The Levi's 501 Jean is an American classic synonymous with originality and authenticity, and has become the denim design that defines the jeans category. Similarly, the Jordan Brand Division of Nike has always set the tone for the urban and sport fashion markets," said Doug Sweeny, Levi's Director of Marketing. "What makes the 23 / 501 collection so special is that it represents the harmonious union of these two iconic and innovative brands."
As part of the project, the two global pioneers created a limited-edition collection pairing exclusive, co-branded Air Jordan Retro 1 style sneakers with a pair of Levi's Original, Button-Fly 501jeans and a signature tee shirt. The collection features unique graphic artwork fusing iconic imagery from both brands. All three pieces will be sold together as a set for a retail price of $395 and will come housed in an innovative, co-branded storage package, destined to become a collector's item.
"The 23 / 501 collection represents a true collaboration of two originals that created a premium collectible for the urban trendsetter and Jordan / Levi's collector," said Fran Boller, Business Director of Apparel, Jordan Brand. "We hope fans of both brands will appreciate the fusion of style and originality and not want to miss the opportunity to add this premium pack to their wardrobes."
The limited-edition packages will be available on-line at www.levi.com, at select specialty retailers, Levi's Stores, Niketown and House of Hoops by Footlocker locations in the following markets: San Francisco, San Jose, Sacramento, Las Vegas, Los Angeles, Fremont, Dallas, Houston, Chicago, Detroit, Cleveland, Milwaukee, St. Louis, Nashville, Memphis, Atlanta, Jacksonville, Miami, Philadelphia, New York, Washington DC, Baltimore, and Boston. For information on specific locations, please visit www.levi.com or www.Jumpman23.com.
About Jordan BrandA division of NIKE, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products for both men and women. The Jordan Brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers. For more information on Jordan Brand, visit www.Jumpman23.com.
About NikeNIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan Holdings Incorporated, which designs, markets and distributes luxury shoes, handbags, accessories and coats; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com.
About Levi Strauss & Co.Invented in 1873 by Levi Strauss, Levi's Jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated product in the history of apparel.
Levi's Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 110 countries around the world and continue to do so today through jeanswear innovation. Levi Strauss & Co. has been leading innovation for more than 150 years. For more information about the Levi's brand, its products and Levi's stores, visit www.levi.com.