Nike News

Your source for the latest NIKE, Inc. stories

Jordan Brand and New Orleans will Shine During All-Star Week

Russel 7x5
2× All-Star Game MVP and Jordan Brand athlete Russell Westbrook.

During All-Star Week, Jordan Brand is celebrating its history with New Orleans which dates back to Michael Jordan nailing the Carolina game-winning shot of the 1982 collegiate National Championship game at the Superdome.

Thirty-five years later, the brand captures the spirit of that iconic moment by giving the Big Easy a series of new moments to shine. Throughout basketball’s mid-season spectacular, the brand will energize the community of New Orleans with exclusive product unveils and a host of unique experiences at its pinnacle brand activations.


Sp17 Jd Asw Aji Secondary
Air Jordan I All-Star launching 2/19
Sp17 Jd Asw Ajvi Secondary
Air Jordan VI All-Star launching 2/17
Sp17 Jd Asw Ajxxxi Secondary
Air Jordan XXXI All-Star launching 2/16

In honor of the weekend’s event, the Jordan All-Star Collection features an iridescent material on a trio of iconic silhouettes.

Sp17 Jd Asw Aji Detail 02
Sp17 Jd Asw Aji Primary
Sp17 Jd Asw Aji Detail 01
Sp17 Jd Asw Ajvi Detail 01
Sp17 Jd Asw Ajvi Primary
Sp17 Jd Asw Ajvi Detail 02
Sp17 Jd Asw Ajxxxi Detail 01
Sp17 Jd Asw Ajxxxi Primary
Sp17 Jd Asw Ajxxxi Detail 02


On Thursday, February 16, the second annual Jordan Brand Invitational shines a spotlight on top local and national basketball players with an elite double header at St. Augustine High School. A pep rally will take place at the high school the day before and will feature entertainment and local high school bands.


Jordan Brand family members Jimmy Butler, Kawhi Leonard, Kemba Walker, and Russell Westbrook will all have the opportunity to shine on All-Star weekend’s global stage.

Stay tuned to and @Jumpman23 for more Jordan Brand All-Star updates.

Read More: Jordan Brand