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Jordan Brand and New Orleans will Shine During All-Star Week

Russel 7x5
2× All-Star Game MVP and Jordan Brand athlete Russell Westbrook.

During All-Star Week, Jordan Brand is celebrating its history with New Orleans which dates back to Michael Jordan nailing the Carolina game-winning shot of the 1982 collegiate National Championship game at the Superdome.

Thirty-five years later, the brand captures the spirit of that iconic moment by giving the Big Easy a series of new moments to shine. Throughout basketball’s mid-season spectacular, the brand will energize the community of New Orleans with exclusive product unveils and a host of unique experiences at its pinnacle brand activations.

JORDAN ALL-STAR COLLECTION

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Air Jordan I All-Star launching 2/19
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Air Jordan VI All-Star launching 2/17
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Air Jordan XXXI All-Star launching 2/16

In honor of the weekend’s event, the Jordan All-Star Collection features an iridescent material on a trio of iconic silhouettes.

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Sp17 Jd Asw Aji Primary
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Sp17 Jd Asw Ajvi Detail 01
Sp17 Jd Asw Ajvi Primary
Sp17 Jd Asw Ajvi Detail 02
Sp17 Jd Asw Ajxxxi Detail 01
Sp17 Jd Asw Ajxxxi Primary
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JORDAN BRAND INVITATIONAL

On Thursday, February 16, the second annual Jordan Brand Invitational shines a spotlight on top local and national basketball players with an elite double header at St. Augustine High School. A pep rally will take place at the high school the day before and will feature entertainment and local high school bands.

JORDAN ATHLETES IN ALL-STAR GAME

Jordan Brand family members Jimmy Butler, Kawhi Leonard, Kemba Walker, and Russell Westbrook will all have the opportunity to shine on All-Star weekend’s global stage.

Stay tuned to Jordan.com and @Jumpman23 for more Jordan Brand All-Star updates.

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