For the first time in league history, NBA standouts will wear the iconic Jumpman on their chest during the NBA All-Star Game. Today, Jordan Brand revealed its first-ever NBA All-Star Edition uniforms along with other marquee products at its Future of Flight event in Los Angeles.
The Jordan Brand NBA All-Star Edition uniform blends Jordan Brand style with the latest innovation, adding another element of distinction to this year’s game by utilizing a clean black-and-white color scheme featuring individual team logos and a font inspired by Los Angeles street sign typography. Its elevated aesthetic creates a premium look on and off the court.
Jordan family member and reigning MVP Russell Westbrook will represent his team and the Jumpman in his 7th All-Star Game appearance.
To celebrate the 30-year-anniversary of Michael Jordan's 1988 Slam Dunk Contest victory and ASG MVP honors, a commemorative Chicago Bulls uniform will release in both black and white.
Other key design elements include the Jumpman logo, “All-Star Edition” scripted above the size tag and knit tape debossed stars down each side that pay tribute to past All-Star uniforms.
“Jordan Brand has always been fearless when it comes to pushing the boundaries of innovation and style,” said Jordan Brand VP of Design, David Creech. “The Jordan Brand NBA All-Star Edition uniform embodies that attitude with a distinctive look. Our goal was to combine the street-premium Jordan sportswear feel with Los Angeles style for a jersey that looks just as good on the court as off it. We're excited to see this year's NBA All-Stars represent their teams in Jordan style on the biggest, brightest stage."
In addition to unveiling the 2018 Jordan Brand NBA All-Star Edition uniforms, the Future of Flight event highlighted four product priorities for the brand moving forward: Jordan Sportswear, Jordan Women’s, Russell Westbrook’s Why Not Zer0.1 and the Air Jordan game shoe.
During the last three decades, basketball culture has become a constant influence on high-fashion trends. Jordan Sportswear takes iconic footwear and apparel styles and reimagines them for the Future of Flight using modern innovation, premium materials and fits tailored for today.
Worn by Michael Jordan during the 1988 All-Star Game, the Black Cement Air Jordan III returns in true OG form, including “Nike Air” branding on the heel.
Michael Jordan pushed the limits of gravity even further when he launched from the free throw line during the 1988 Slam Dunk Contest. To celebrate the 30-year-anniversary of that iconic moment, the White Cement III returns in OG form with the addition of a translucent sole that features a red stripe to represent the exact place where MJ took flight.
Surfacing for the first time, Tinker Hatfield’s original Air Jordan III sketch comes to life to celebrate 30 years of the iconic model.
Following the success of the Air Jordan 1 Flyknit, the Air Jordan III is the latest model to combine iconic style with one of today’s most innovative footwear materials, Nike Flyknit.
Continuing to build on the black-and-white theme of the Jordan Fall 2017 Jordan Sportswear collection, City of Flight apparel adds a Los Angeles attitude. Highlighted by typography inspired by LA street signs, the City of Flight collection stays true to basketball culture while delivering modern elevated sportswear.
Nike SB family member, Sean Malto.
The Spring 2018 Women’s Collection features three footwear styles crafted to match her versatile lifestyle: The Air Jordan I Hi Zip, Air Jordan I Season of Her and Women’s Air Jordan XII.
Sza in the AJ I Hi Zip. A stylish twist on one of the most iconic Air Jordan silhouettes, the Air Jordan I Hi Zip takes classic elements from the AJ I design and distorts it for her. Complete with a zipper closure, premium leather, an OG Nike Air tab logo on the tongue and elevated cushioning in the sock liner, this all-new take on the Air Jordan 1 releases globally March 8.
The Air Jordan I Season of Her collection combines luxurious satin, premium suede and unique colors, creating powerful statements that resound beyond the hardwood. Made to match her versatile lifestyle, the fashion-forward Air Jordan I Season of Her Collection releases January 25.
Sza in the Women's AJ XII Vachetta. Already one of the most decorated Air Jordan models, the XII gets an upgraded suede Vachetta Tan upper and pops of gold hardware for a look that’s made for her. This premium take of the Air Jordan XII releases globally March 23.
Perhaps the truest physical representation of the intersection between style and sport, Russell Westbrook adds to his signature catalog with the debut of the Why Not Zer0.1.
As a Los Angeles native, the 2018 All-Star Game and City of Flight Why Not Zer0.1 both represent homecoming moments for Russell Westbrook. To pay tribute to the city that raised him, this colorway features a Los Angeles map on the upper with “LA” and “RW” on the left and right tongue, respectively.
Using a bright Orange Pulse, Hyper Royal and Sail colorway, the Cotton Shot Why Not Zer0.1 pays tribute to Westbrook’s childhood practice sessions with his father. “All cotton” is what his father would refer to perfect-nothing-but-net shots as.
As a tribute to classic Jordan Brand heritage, the Why Not Zer0.1 gets the iconic Bred colorway treatment.
A tribute to his late teammate and best friend, the Tribute colorway of the Why Not Zer0.1 comes dressed in their high school team colors and remembers the life of Khelcey Barrs III. Both Westbrook and Barrs' numbers are featured on the outsole and "KB3" appears on the tongue in Westbrook's handwriting.
Inspired by the essence of the Air Jordan II, the Air Jordan XXXII is the next phase in the evolution of the iconic signature line.
The Air Jordan XXXII low Free Throw Line colorway takes inspiration from Michael Jordan’s famous 1988 dunk contest victory. Paying tribute to the white and cement Air Jordan III that he wore, a subtle elephant print design is featured on the upper. The translucent outsoles feature a red stripe and “3:51” as a nod to the time on the clock when that now iconic image of MJ’s 1988 free throw line dunk was captured.
Equipped with NikeConnect technology, the jersey will unlock access to content from ESPN Films and Netflix’s forthcoming multi-part documentary, “The Last Dance,” and celebrate national nonprofit Friends of the Children.
Equipped with NikeConnect technology, the jersey will unl...
How Nike designers will gratify the Open’s polished fans and also supply the players with a tough, high-performance collection that pops.
How Nike designers will gratify the Open’s polished fans ...
On May 20, FC Barcelona will bid farewell to club legend Andres Iniesta. The Blaugrana will do so in its latest home kit, which is available May 21.
On May 20, FC Barcelona will bid farewell to club legend ...
The shoe, Cristiano Ronaldo's latest trainer and first Metcon, will be...
Nike celebrates Serena Williams' return to Paris with this...
The Nike iD essentials builder goes live today, while special builders...
2018 Slovakia national team collection is available May 31.
New Zealand’s endemic silver fern represents strength, resistance and power.
New Zealand’s endemic silver fern represents strength, re...
The Nike x MMW collection releases July 12.
The 2018-19 Inter Milan home jersey will be available May 17 on nike.com.
The 2018-19 Inter Milan home jersey will be available May...
Learn about that and how Nike makes one of its most sustainable innovations (Nike Air!).
Learn about that and how Nike makes one of its most susta...
In its 35 years of life, it has undergone major technology shifts and supported training efforts of countless everyday runners and even some of the world’s best distance runners. But it wasn’t always Nike’s golden running shoe. Here are the shoe’s standout facts and figures.
In its 35 years of life, it has undergone major technolog...
The new Nike Air Zoom Pegasus 35 keeps the general fit and feel runners love about the iconic shoe but improves its cushioning and responsiveness in a big way. It will be available beginning May 15 on nike.com and at select retailers.
The new Nike Air Zoom Pegasus 35 keeps the general fit an...
You helped choose them. Now, their journeys in turning their dream shoe designs into a reality are just beginning.
You helped choose them. Now, their journeys in turning th...
The new Paris Saint-Germain home jersey will be available May 12 on nike.com and psg.fr.
The new Paris Saint-Germain home jersey will be available...