For the first time in league history, NBA standouts will wear the iconic Jumpman on their chest during the NBA All-Star Game. Today, Jordan Brand revealed its first-ever NBA All-Star Edition uniforms along with other marquee products at its Future of Flight event in Los Angeles.
The Jordan Brand NBA All-Star Edition uniform blends Jordan Brand style with the latest innovation, adding another element of distinction to this year’s game by utilizing a clean black-and-white color scheme featuring individual team logos and a font inspired by Los Angeles street sign typography. Its elevated aesthetic creates a premium look on and off the court.
Jordan family member and reigning MVP Russell Westbrook will represent his team and the Jumpman in his 7th All-Star Game appearance.
To celebrate the 30-year-anniversary of Michael Jordan's 1988 Slam Dunk Contest victory and ASG MVP honors, a commemorative Chicago Bulls uniform will release in both black and white.
Other key design elements include the Jumpman logo, “All-Star Edition” scripted above the size tag and knit tape debossed stars down each side that pay tribute to past All-Star uniforms.
“Jordan Brand has always been fearless when it comes to pushing the boundaries of innovation and style,” said Jordan Brand VP of Design, David Creech. “The Jordan Brand NBA All-Star Edition uniform embodies that attitude with a distinctive look. Our goal was to combine the street-premium Jordan sportswear feel with Los Angeles style for a jersey that looks just as good on the court as off it. We're excited to see this year's NBA All-Stars represent their teams in Jordan style on the biggest, brightest stage."
In addition to unveiling the 2018 Jordan Brand NBA All-Star Edition uniforms, the Future of Flight event highlighted four product priorities for the brand moving forward: Jordan Sportswear, Jordan Women’s, Russell Westbrook’s Why Not Zer0.1 and the Air Jordan game shoe.
During the last three decades, basketball culture has become a constant influence on high-fashion trends. Jordan Sportswear takes iconic footwear and apparel styles and reimagines them for the Future of Flight using modern innovation, premium materials and fits tailored for today.
Worn by Michael Jordan during the 1988 All-Star Game, the Black Cement Air Jordan III returns in true OG form, including “Nike Air” branding on the heel.
Michael Jordan pushed the limits of gravity even further when he launched from the free throw line during the 1988 Slam Dunk Contest. To celebrate the 30-year-anniversary of that iconic moment, the White Cement III returns in OG form with the addition of a translucent sole that features a red stripe to represent the exact place where MJ took flight.
Surfacing for the first time, Tinker Hatfield’s original Air Jordan III sketch comes to life to celebrate 30 years of the iconic model.
Following the success of the Air Jordan 1 Flyknit, the Air Jordan III is the latest model to combine iconic style with one of today’s most innovative footwear materials, Nike Flyknit.
Continuing to build on the black-and-white theme of the Jordan Fall 2017 Jordan Sportswear collection, City of Flight apparel adds a Los Angeles attitude. Highlighted by typography inspired by LA street signs, the City of Flight collection stays true to basketball culture while delivering modern elevated sportswear.
Nike SB family member, Sean Malto.
The Spring 2018 Women’s Collection features three footwear styles crafted to match her versatile lifestyle: The Air Jordan I Hi Zip, Air Jordan I Season of Her and Women’s Air Jordan XII.
Sza in the AJ I Hi Zip. A stylish twist on one of the most iconic Air Jordan silhouettes, the Air Jordan I Hi Zip takes classic elements from the AJ I design and distorts it for her. Complete with a zipper closure, premium leather, an OG Nike Air tab logo on the tongue and elevated cushioning in the sock liner, this all-new take on the Air Jordan 1 releases globally March 8.
The Air Jordan I Season of Her collection combines luxurious satin, premium suede and unique colors, creating powerful statements that resound beyond the hardwood. Made to match her versatile lifestyle, the fashion-forward Air Jordan I Season of Her Collection releases January 25.
Sza in the Women's AJ XII Vachetta. Already one of the most decorated Air Jordan models, the XII gets an upgraded suede Vachetta Tan upper and pops of gold hardware for a look that’s made for her. This premium take of the Air Jordan XII releases globally March 23.
Perhaps the truest physical representation of the intersection between style and sport, Russell Westbrook adds to his signature catalog with the debut of the Why Not Zer0.1.
As a Los Angeles native, the 2018 All-Star Game and City of Flight Why Not Zer0.1 both represent homecoming moments for Russell Westbrook. To pay tribute to the city that raised him, this colorway features a Los Angeles map on the upper with “LA” and “RW” on the left and right tongue, respectively.
Using a bright Orange Pulse, Hyper Royal and Sail colorway, the Cotton Shot Why Not Zer0.1 pays tribute to Westbrook’s childhood practice sessions with his father. “All cotton” is what his father would refer to perfect-nothing-but-net shots as.
As a tribute to classic Jordan Brand heritage, the Why Not Zer0.1 gets the iconic Bred colorway treatment.
A tribute to his late teammate and best friend, the Tribute colorway of the Why Not Zer0.1 comes dressed in their high school team colors and remembers the life of Khelcey Barrs III. Both Westbrook and Barrs' numbers are featured on the outsole and "KB3" appears on the tongue in Westbrook's handwriting.
Inspired by the essence of the Air Jordan II, the Air Jordan XXXII is the next phase in the evolution of the iconic signature line.
The Air Jordan XXXII low Free Throw Line colorway takes inspiration from Michael Jordan’s famous 1988 dunk contest victory. Paying tribute to the white and cement Air Jordan III that he wore, a subtle elephant print design is featured on the upper. The translucent outsoles feature a red stripe and “3:51” as a nod to the time on the clock when that now iconic image of MJ’s 1988 free throw line dunk was captured.
The One Star Hotel is located at 155 New N Rd Hoxton, London N1 6TA and will be open February 16 and 17 from 12 p.m. to 6 p.m. and 8 p.m. to late.
The One Star Hotel is located at 155 New N Rd Hoxton, Lon...
This game-changing evolution of Nike Flyknit construction - that debuts today on the Mercurial Superfly 360 and Mercurial Vapor 360 - offers a more precise fit that enables ultimate agility and quickness.
This game-changing evolution of Nike Flyknit construction...
Following the unveil of the first-ever Jordan Brand NBA All-Star Edition uniforms, the brand will welcome a new generation to experience greatness during basketball’s mid-season spectacular.
Following the unveil of the first-ever Jordan Brand NBA A...
These two new colorways will be available February 14 on nike.com and at...
Musician Justin Timberlake collaborated with Nike designer Tinker...
It launches February 10 on SNKRS and at select retailers.
Many of London's top sports heroes - including Mo Farah and Harry Kane - and artists, as well as 258 real-life young Londoners, make an appearance in Nike's latest film, Nothing Beats a Londoner, that puts a spotlight on the city's vibrant youth culture and inclusive sports community.
Many of London's top sports heroes - including Mo Farah a...
Special athlete and collaborator apparel and footwear makeups will be available on nike.com and at select retailers beginning February 15.
Special athlete and collaborator apparel and footwear mak...
The Italian designer’s latest NikeLab collection offers a new take on the Air Force 1 and basketball inspired garments, including a jersey, jersey dress and pullover hoodie. The new Nike x RT collection will be available February 16.
The Italian designer’s latest NikeLab collection offers a...
For the 20th anniversary of the Mercurial, Nike debuts a new 360 fit on its best boot yet. Mercurial 360 will debut on pitch this weekend and will be available February 14 on nike.com.
For the 20th anniversary of the Mercurial, Nike debuts a ...
The 20-year NBA veteran settles into his retirement by pushing his signature line forward for the next generation of basketball greats. The new shoe will be available February 17 on nike.com and select Nike retailers.
The 20-year NBA veteran settles into his retirement by pu...
The Nike Mercurial Touch Elite gloves reduce the bulk and stiffness of traditional mitts to unleash the ultimate potential of a goalkeeper's hands.
The Nike Mercurial Touch Elite gloves reduce the bulk and...
The new shin guards feature small spikes on top of the face of the guard that safely pierce the sock, locking it into place. The game-changing design will be available Fall 2018.
The new shin guards feature small spikes on top of the fa...
The Nike Merlin football for the 2018-2019 season incorporates advanced design, materials and construction. It will be available Summer 2018.
The Nike Merlin football for the 2018-2019 season incorpo...
Jersey Shop is Nike’s new mobile-first, go-to store for the best soccer kits. It also invites creative communities to get involved in facilitating the design, manufacture and sale of the shop's shirts.
Jersey Shop is Nike’s new mobile-first, go-to store for t...