Nike is committed to strengthening its connections in global hubs of sports and style. In New York, this is reflected in the new NYHQ, a dynamic, design-focused office that brings the brand closer to local consumers. In Amsterdam, teams work to quickly react to consumer insight through a Western Europe Express Lane. Meanwhile, in Japan, Nike is focusing on bringing product to consumers faster and with greater convenience.
Beginning this week, consumers across Japan will be able to order nearly any Nike product via Nike.com and have it delivered to one of more than 12,000 konbini in the country.
This service brings the best of Nike to the epicenter of consumers’ daily lives in Japan, meeting consumers where they are – at the konbini – whether that’s on the main floor of their apartment building, next door to their children’s school, within the train station, or around the corner from a local hotel. The delivery locations will be located in almost every neighborhood across the country.
“The goal of this new service in Japan is to bring the best of Nike to the center of life in Japan,” says Erich Siegel, GM of Nike Direct Japan. “By delivering our product to local konbini, we create a faster and more seamless consumer journey and continue to change the game when it comes to sustainability.”
Convenient delivery isn’t the only thing that’s new. Nike apparel delivered to Japanese konbini will arrive in an innovative new polybag – a first for Nike.com orders – made partially of recycled materials, creating an easy ‘grab and go’ experience for consumers and also serving as a return envelope for product, which helps eliminate the need for additional packaging.
The new delivery service is now available in Japan. Most orders placed online will take approximately two days to arrive at local konbini. This service is free for Nike+ members.