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Today Nike launches the Genealogy of Innovation – an immersive online experience showcasing 40 years of Nike design, 30 years of sneaker culture and 20 years of Nike Football.

The experience allows visitors the chance to delve into Nike’s hallowed archives and discover the untold stories behind the design origins of Nike Football’s latest boot innovations.  

The Genealogy of Innovation is an in-depth study of 200 game-changing shoes and football boots from Nike’s archives, starting with the very first shoe to bear the Swoosh, "The Nike" football boot from 1971, and concluding with Nike’s latest football boots, the Magista and Mercurial Superfly.

The launch of the web experience follows the success of Geneology of Innovation exhibitions that appeared at Nike’s Phenomenal House spaces in Paris, London and Berlin earlier this summer. 

The online experience provides an interactive journey through seven distinct chapters of Nike’s history of unbridled innovation, revealing the lineage of today’s Nike football boots.

In particular, the Genealogy of Innovation reveals how modern Nike football boot innovations have been shaped by technologies developed across a range of sport performance shoes over the past 40 years – including many of Nike’s iconic running, basketball, trail and athletic training shoes.

Find out more at