Nike Kicks Lounge first debuted in Shanghai, China in 2013, and on July 28, 2017, the next generation of this retail destination opens in Omotesando, Japan.
At its core, Nike Kicks Lounge offers a curated selection of sneakers from across Nike, Inc. — including Jordan Brand, Nike SB, Nike Sportswear and Nike Running — intermixed with a hyper-local intersection of sport, innovation and culture.
The latest iteration of Nike Kicks Lounge, in Omotesando, is located at the center of Tokyo’s street culture and is a destination for design-savvy consumers looking for a personal styling experience. The new store showcases a uniquely curated mix of footwear and apparel from Nike Sportswear, Nike Running, Nike Basketball, Nike SB and Jordan Brand. The product assortment is influenced by the store team, comprised of individuals who are well-versed in Tokyo’s culture and communities.
“The style-led and curated approach at Nike Kicks Lounge Omotesando purposely blurs the lines to support consumers’ preference to uniquely express themselves,” says Cathy Sparks, VP/GM, Global Nike Direct Stores.
Special in-store services include garment tailoring and customization of tees, hoodies and sports bras. Custom printing allows for more than thirty options, including some of Nike’s original designs and special logos created by artists who were involved in the creation of the store. These can be used alone or in combination.
Nike Kicks Lounge Omotesando will be updated on a regular basis to reflect the vibrant, ever-changing atmosphere of Tokyo, in collaboration with local artists representing the city. Indicative of the global concept, it emphasizes the local curation of Nike’s best product, supported by consumer experiences that connect to the local community.