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The Nike Air Max 90 SneakerBoot

Built around the idea that “more is more,” the Nike Air Max 90 defined an era of excess and bigger-than-life personalities. Created as a pavement tamer for runners, the shoe’s poised sense of speed, use of color and visible Nike Air cushioning set a new style standard that transcended the world of sports. In the past, dreadful weather confined the Air Max 90 to the closet. Now, the Nike Air Max 90 SneakerBoot breaks that boundary and confirms Nike Air Max cannot be stopped.

The powerhouse Nike designer Tinker Hatfield created the original Nike Air Max 90 more than two decades ago, and the beloved shoe isn’t easy to adapt, explains designer Ben Yun about the SneakerBoot creation process:

“It was very intimidating. The shoe is so well recognized, I sometimes feel like changing it in any way is at some level destroying it,” 

To readapt a classic of this magnitude, Yun spoke with Hatfield to get a better understanding of what went through Hatfield’s mind when he designed the original.

“I needed to get into his head to understand where to start. I wanted to understand his thought process, why some components were more important than others and why he made certain decisions.”

Finding a heading, Yun then ruminated on the core characteristics of Nike SneakerBoots: timeless Nike footwear styles, lightweight functionality and rugged resistance to the elements. 

“SneakerBoots take many forms, for this project specifically I didn’t want to compromise what makes the Air Max 90 the Air Max 90. It’s been an iconic Nike silhouette for a long time," Yun says. "I wanted to create something for the people who love it so much they want to wear it year-round.”

After honing the aesthetics of the Air Max 90 SneakerBoot, Yun then addressed functionality. The fully lined, gusseted, and waterproof upper combines with a reflective Swoosh logo, tongue, and quarter panels, as well as an aggressive outsole pattern to make the Air Max 90 SneakerBoot winter’s worst nightmare. Other details include oversized eyestays and heel-tabs, and the classic Air Max 90 midsole design that preserves the original DNA that makes the Air Max 90 SneakerBoot unmistakably Air Max.

The Air Max 90 SneakerBoot is available now on nike.com/sportswear and at select Nike Sportswear retailers worldwide.