Jordan Brand kicks off the Jeter RE2PECT campaign today.
Consumers gearing up for the season can show their support for Derek Jeter with the RE2PECT tee.
In 2011, to celebrate Jeter's milestone 3000th hit, Jordan Brand created the Jeter Cut Collection. The insole of each shoe featured the contract with Sanderson Jeter that helped guide Jeter's journey to greatness.
Derek Jeter, five time world champion and 15-year member of the Jordan Brand family.
Jordan Brand created this custom case to celebrate Derek Jeter's 3,000th hit and his first 10 signature shoes.
A look back at Jeter's career as the longest-tenured Jordan Brand athlete begins his final baseball season.
After 19 seasons, Derek Jeter announced in February that the 2014 season will be his last. Widely recognized as one of the greatest ball players of all time, Jeter has led a storied and decorated career, with five championships, 13 All-Star appearances and enough individual awards to fill numerous trophy cases.
Jeter—handpicked by Michael Jordan in 1999—was the first Jordan Brand-endorsed baseball athlete. Outside of Jordan himself, Jeter is the longest-tenured signature athlete for the brand, and has been a great example to subsequent members of the Jordan Brand family.
“Derek is everything we hope for in a member of the Jordan Brand family,” said Jordan. “He’s the ultimate professional, dedicated to hard work, and driven by a desire to be the best. In short, he embodies all the key attributes of the brand.”
At the beginning of the partnership, Jeter was a rising star, and the Jordan Brand, which became a wholly owned subsidiary of Nike in 1997, was on a similar trajectory to establish itself as a major player in the world of sport. There were only a small handful of athletes associated with the brand, and Jordan stressed that his vision was to select a group of athletes comprising what the brand now describes as “the family.”
''We want there to be a mystique connected to being part of the Jordan Brand,'' Jordan said. ''Not something everybody will be involved with.''
Today, although the family has grown, it maintains the same close-knit feeling Jordan envisioned when the brand was in its early days.
Over the past 15 years, Jeter and Jordan Brand have collaborated on everything from athletic apparel, to cleats, to celebrating major milestones in the shortstop’s career. With 12 signature cleats, Jeter has the most signature shoes of any Jordan Brand athlete other than Michael Jordan, himself. All of Jeter's cleats were also released in training shoe versions; pictured above, left to right, are the Jeter Official 2006, Jeter Vital 2007 and Jeter Captain 2009.
In July 2011, Jordan Brand created the DJ3K collection as part of the celebration for Jeter’s 3,000th hit. The collection included the Jeter Cut cleat, trainer and batting gloves—but the brand created it with a uniquely Jeter and Jordan style. On the insole of the shoes (pictured below) was a reproduction of the contract Jeter cites as the most important he ever signed: an 18-point summary of his goals and conduct that has guided his entire career. The contract was an agreement between Derek and his father Sanderson.
Although this season is Jeter’s last, his impact on the game is sure to be lasting. After almost two decades of excellence at the professional level, each game in 2014 will hold special significance as milestones, rivalries and meaningful moments are commemorated and celebrated for the last time with Jeter in uniform. Stay tuned to @Jumpman23 and Nike.com or Nikeinc.com for more throughout the season as Jordan Brand celebrates one of its longest-standing family members.
In addition to sharing their support with the #RE2PECT hashtag on social media, fans gearing up for the season can also purchase limited edition RE2PECT tees to support the Captain as he embarks on his final season, available at Nike.com and Footaction.com, Flight 23 at Footaction and Niketown New York beginning April 5.
Want It All is about working hard, playing with confidence and style at every level of the game. From the neighborhood streets to the NBA court, Donte wants it all.
Want It All is about working hard, playing with confidenc...
The new women’s shoe collection is available October 27 via the SNKRS App and at retailers worldwide.
The new women’s shoe collection is available October 27 v...
The Nike AF1 A-COLD-WALL* is available October 21 exclusively at the A-COLD-WALL* pop-up in London.
The Nike AF1 A-COLD-WALL* is available October 21 exclusi...
It's now available on the Nike App, nike.com and at select retailers.
It's now available on nike.com/nikeid.
James’s long-time designer dishes on the benefits of knit, the benefits of Max Air and delivering a new aesthetic.
James’s long-time designer dishes on the benefits of knit...
More choice and an all-new shopping experience mean there’s something for everyone — and every workout. This simple guide can help you find your perfect pair(s).
More choice and an all-new shopping experience mean there...
Nike’s first football boot built in Montebelluna, the Air GX, hit the pitch in 1997. The fabled facility updates the classic boot with the new Hypervenom GX, launching today.
Nike’s first football boot built in Montebelluna, the Air...
The partnership, in its twentieth year, will see Nike continue to design and supply apparel to the twenty-five football, futsal and beach football teams within the Portuguese Football Federation, as well as support the continued growth of the women’s game.
The partnership, in its twentieth year, will see Nike con...
The Jordan Brand Holiday ‘17 collection evolves the brand’s iconic heritage while shaping its future. From performance to sportswear to training, Holiday ‘17 is designed to help athletes Fly Above on and off the court.
The Jordan Brand Holiday ‘17 collection evolves the brand...
The Italian designer’s latest NikeLab collection offers a new take on the Air Force 1 and classic garments, including a luxury Nike Destroyer Jacket and an all-new Oxford shirt. The collection launches October 12 in North America, October 20 in Paris and October 21 globally.
The Italian designer’s latest NikeLab collection offers a...
OBJ’s latest pre-game design hooks up with an exclusive new apparel drop.
OBJ’s latest pre-game design hooks up with an exclusive n...
Two of football's greatest discuss CR7's evolution as a player and the special significance of his CR7 Mercurial Chapter 5: Cut to Brilliance boots.
Two of football's greatest discuss CR7's evolution as a p...
Hong Kong’s Wonder Kid shares his resolve and inspires every athlete by showing how overcoming daunting moments is critical to reaching goals.
Hong Kong’s Wonder Kid shares his resolve and inspires ev...