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Hurley Elevates In-Water Performance
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Hurley Elevates In-Water Performance
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Hurley Elevates In-Water Performance
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Hurley Elevates In-Water Performance
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Hurley Elevates In-Water Performance
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Hurley Elevates In-Water Performance
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Hurley Elevates In-Water Performance
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Hurley Elevates In-Water Performance
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Hurley Elevates In-Water Performance
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Hurley Elevates In-Water Performance
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Hurley Elevates In-Water Performance
March 08, 2016

Hurley Elevates In-Water Performance

Hurley’s elite athletes will hit the water for the 2016 World Surf League World Championship Tour in Australia in the brand’s latest innovations: the Hurley Phantom Hyperweave boardshort and Hurley Phantom Compression apparel. “Our athletes are ushering in a new era for the sport of surfing,” says Ryan Hurley, Creative Director for Hurley. “It is our opportunity to enable them to reach their full potential.”

 

The new products are designed to function as a system. The Phantom Hyperweave boardshort, an evolution of the industry-defining Phantom Boardshort, boasts 50% less bulk than traditional trunks. Hurley’s first compression line, specifically designed for water, Phantom Compression advances warm-water performance apparel. When worn together, these designs offer more than a disruptive aesthetic.

“By creating a system of performance that can be personalized for any style, performance or condition, we are evolving individual performance benefits with each piece of the system,” notes Hurley.

 

When Phantom Hyperweave and Phantom Compression are worn together, they create a system of performance.

The Hurley Phantom Hyperweave boardshort and Phantom Compression pieces are available March 10 at hurley.com.