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HO09: Nike Sportswear LIVESTRONG collection

Nike’s design team worked with Lance Armstrong to create a Zoom Tiempo inspired by Lance’s hometown, Austin Texas. The Air Zoom Tiempo TZ draws inspiration directly from the cyclists of Austin and one of the city’s most iconic cycling stores Mellow Johnny’s.

The shoe also draws inspiration from the art bikes created to help raise funds and awareness for the Lance Armstrong Foundation this summer. Finally, it takes the iconic LIVESTRONG yellow and integrates it throughout the design of the shoe.

Highlighted features include:

• Juxtaposing soft premium oiled leather with aggressive anti-abrasive materials and black contrast stitching. The design is inspired by the two sides of Lance: The world’s greatest road cyclist and a man deeply connected with the culture of his sport.

• “Texas” and “Austin” are boldly placed on the shoe heels. The stitches crossed on the words give an unfinished and rough touch.

• Contrasting yellow and black sockliners build on the LIVESTRONG and Mellow Johnny’s bike shop theme.

• The crafted STARKS laces with black aglets (tips) complement the refined, but aggressive, design.

The Air Zoom Tiempo Austin Texas will be available at select Nike Sportswear retailers (Mellow Johnny’s and 21 Mercer) on October 24th, 2009. Its re-introduction in the global market, together along with the other three shoes collaborated with cyclists from Paris, Berlin and San Francisco is scheduled in early November. For more information regarding Nike Sportswear, please visit www.nikesportswear.com.

About Nike Sportswear Nike Sportswear is a product line rooted in the company’s passion for sport while at the same time remixing and improving iconic designs with new technologies. With almost four decades of sport history at its foundation, Nike Sportswear seeks to channel the genuine rebel spirit of Nike’s roots by crafting product that challenges the expected, asking designers to push athletic innovation to its extreme, remixing iconic designs with new technologies and making the best product for today’s needs. Nike Sportswear launched on 8.8.08 with eight iconic Nike products celebrating the legacy of Nike design. It includes: Air Force 1, Windrunner, AW 77 Hoodie, Nike Dunk, Air Max 90, Eugene Track Jacket, Cortez and Nike Sportswear Tee. For more information, visit www.nikesportswear.com.

About NIKE, Inc. NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikeinc.com.