Nike Golf introduces technology never before seen in golf balls with the introduction of the Nike 20XI franchise.
BEAVERTON, Ore. (Feb. 15, 2011) – Nike Golf is unveiling its new 20XI (pronounced: twenty-X-I) premium golf ball franchise, featuring innovative golf ball technology that will dramatically enhance the performance of golfers around the world and, at the same time, propel golf ball manufacturing into an entirely new level of innovation.
The new Nike 20XI ball features a combination of proprietary technology never before seen in the golf industry, and is the result of four years of collaborative research and development between Nike Golf's golf ball engineers and a team of material and science experts at DuPont. The game-changing technology replaces conventional rubber cores with a radical new resin material. Resin is a highly neutralized polymer that’s faster and lighter material engineered to produce longer distance and more controlled shots.
“I have never been more excited about a new golf ball innovation than I am now,” said Rock Ishii, Nike Golf’s Product Development Director for golf balls. “For many years, golf ball development has primarily been focused on the number of layers with a solid rubber core. We believe that there wasn’t really anywhere else to go as far as technology advancement in these areas, and felt that the next window of opportunity was in the exploration of various materials for the core.”
Ishii and his team of engineers discovered that using resin core technology accomplishes three critical performance components that golfers dream to have in a golf ball: More distance off the tee; Straight ball flight; Increased control around the greens.
Faster Ball Speed Equals More Distance
Advancement in proprietary resin core chemistry delivers faster ball speed.
Internal tests with Nike Golf tour athletes have shown an average of 2-3 mph increase in ball speed.
Every 1 mph increase equates to 2-3 yards carry distance.
Highest Levels of MOI Provides Longer, Straighter Ball Flight
Lighter core and heavier outer layers result in perimeter weighting.
High MOI assists in reducing driver spin and maintains spin beyond apex to maintain carry and control.
After apex, the higher MOI assists in maintaining spin an average of 100-200 RPM.
20XI has the highest levels of MOI in a golf ball to date.
Steeper Spin Slope Equals More Distance Off the Tee; More Control Around the Green
Less spin off the driver, more off the wedge.
Overall design and MOI assist in reducing driver spin at impact on average of 100 – 200 RPM over prior Nike ball technology.
Softer cover materials allow for greater short iron spin and control.
To date, the following Nike athletes have made the switch to the new Nike 20XI: Stephen Ames, Stewart Cink, Richard Finch, Lucas Glover, Matt Haines, Anthony Kim, Kevin Kisner, Justin Leonard, Jamie Lovemark, Pablo Martin, Francesco Molinari, James Morrison and Carl Pettersson.
The Nike 20XI franchise will launch two versions of the ball, the 20XI-X (tour-level distance) and 20XI-S (tour-level spin). While both balls deliver on faster speed, higher MOI and steeper spin slope, the 20XI-X is optimized to reduce excess driver spin to maximize distance. The 20XI-S incorporates a softer cover for enhanced greenside spin and control. Both 20XI balls will be available April 29, 2011 in North America.
“Rock and his team have nailed this,” said Nike athlete Stewart Cink. “They’ve been able to increase the gap between driver spin and wedge/iron spin. With this ball, I have 2mph more speed off of the driver and I’m hitting it 10 yards farther. Nike has developed a ball that goes faster and has found materials that spin more with the wedges and less with the driver. So it’s longest off the tee and spinniest around the greens. What’s not to like?”
In addition to developing a first-of-its kind golf ball, Nike Golf’s new technology has led to a reduction in manufacturing steps and allows for a 54% improvement in production consistency for resin core vs. rubber core.
Availability: April 29, 2011 MSRP: $58.00 Street Price: $45.9
About Nike Golf Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. For more information on Nike Golf, visit our Web site at www.nikegolf.com. To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on Facebook go to www.facebook.com/nikegolf. To view Nike Golf videos subscribe to our You Tube channel at www.youtube.com/nikegolf. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf's public relations representative in respective countries for information.
The One Star Hotel is located at 155 New N Rd Hoxton, London N1 6TA and will be open February 16 and 17 from 12 p.m. to 6 p.m. and 8 p.m. to late.
The One Star Hotel is located at 155 New N Rd Hoxton, Lon...
This game-changing evolution of Nike Flyknit construction - that debuts today on the Mercurial Superfly 360 and Mercurial Vapor 360 - offers a more precise fit that enables ultimate agility and quickness.
This game-changing evolution of Nike Flyknit construction...
Following the unveil of the first-ever Jordan Brand NBA All-Star Edition uniforms, the brand will welcome a new generation to experience greatness during basketball’s mid-season spectacular.
Following the unveil of the first-ever Jordan Brand NBA A...
These two new colorways will be available February 14 on nike.com and at...
Musician Justin Timberlake collaborated with Nike designer Tinker...
It launches February 10 on SNKRS and at select retailers.
Many of London's top sports heroes - including Mo Farah and Harry Kane - and artists, as well as 258 real-life young Londoners, make an appearance in Nike's latest film, Nothing Beats a Londoner, that puts a spotlight on the city's vibrant youth culture and inclusive sports community.
Many of London's top sports heroes - including Mo Farah a...
Special athlete and collaborator apparel and footwear makeups will be available on nike.com and at select retailers beginning February 15.
Special athlete and collaborator apparel and footwear mak...
The Italian designer’s latest NikeLab collection offers a new take on the Air Force 1 and basketball inspired garments, including a jersey, jersey dress and pullover hoodie. The new Nike x RT collection will be available February 16.
The Italian designer’s latest NikeLab collection offers a...
For the 20th anniversary of the Mercurial, Nike debuts a new 360 fit on its best boot yet. Mercurial 360 will debut on pitch this weekend and will be available February 14 on nike.com.
For the 20th anniversary of the Mercurial, Nike debuts a ...
The 20-year NBA veteran settles into his retirement by pushing his signature line forward for the next generation of basketball greats. The new shoe will be available February 17 on nike.com and select Nike retailers.
The 20-year NBA veteran settles into his retirement by pu...
The Nike Mercurial Touch Elite gloves reduce the bulk and stiffness of traditional mitts to unleash the ultimate potential of a goalkeeper's hands.
The Nike Mercurial Touch Elite gloves reduce the bulk and...
The new shin guards feature small spikes on top of the face of the guard that safely pierce the sock, locking it into place. The game-changing design will be available Fall 2018.
The new shin guards feature small spikes on top of the fa...
The Nike Merlin football for the 2018-2019 season incorporates advanced design, materials and construction. It will be available Summer 2018.
The Nike Merlin football for the 2018-2019 season incorpo...
Jersey Shop is Nike’s new mobile-first, go-to store for the best soccer kits. It also invites creative communities to get involved in facilitating the design, manufacture and sale of the shop's shirts.
Jersey Shop is Nike’s new mobile-first, go-to store for t...