Nike’s latest film, The Ball Makes Us More, celebrates the special relationship between FC Barcelona — the beating heart of the city and a Nike partner since ’98 — and its supporters. The legendary culture surrounding the club strikes a chord around the world. Brasilian Philippe Coutinho, who joined Barca in January, has “admired the club and the way the team plays for a long time.” Dutch forward Lieke Martens, member of FC Barcelona Femení and the reigning FIFA women’s player of the year, notes, “the passion for the club within the city is something you are immediately aware of.”
That resounding passion is also a driving inspiration for long-term members of the team. “As players, we are conscious of our responsibility to the fans and the city; we do all that we can to bring success to the club, win big titles and make them happy,” says midfielder Andrés Iniesta, who last year signed a contract for life at the club.