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Fall/Holiday 2009 Nike Sportswear collection

Since its Fall 2008 debut collection, Nike Sportswear has fused Nike heritage with innovative design and technology to forever entwine sport and style. Founded on an innate understanding of an athlete’s needs and mastered over nearly four decades of sport history, Nike Sportswear harnesses the revolutionary spirit of Nike’s roots, crafting product that challenges the expected, pushes athletic innovation to its extreme, remixes iconic designs with new technologies, and results in the best product possible for everyday needs.

Eight products are at the heart of the Nike Sportswear collection: Air Max, AW77 Hoody, Nike Dunk, Nike Windrunner, Air Force 1, Eugene Track Jacket, Cortez and Nike Sportswear Tee. These Nike icons, joined by other carefully crafted innovations, lead the Nike Sportswear Fa/Ho ’09 collection.

You don’t know who you are until you’re put to the test. Sport is a constant battle of will and skill, and when two rivals do battle they have the potential to start a revolution, forever changing the game.

Think of the classic rivals, the common thread between them all is an unyielding pursuit of pinnacle performance, to elevate their play and best their rivals. Rivalry lets athletes know where they stand as they continue the pursuit. When rivals do battle no matter the field of play, every ounce and every second counts, to this end Nike Sportswear has revisited fabled rivalries of the past to break new ground in performance footwear and apparel. Rooted in being true, spiked with rivalry, remixed with innovation – Nike Sportswear presents the 2009 Fall/Holiday collection.

BE TRUE TO THE REVOLUTION

In 1972, when Bill Bowerman and Phil Knight, a University of Oregon coach and athlete, realized a vision to create shoes for runners by runners, they initiated a revolution, a revolution that would change the sporting world forever.

Along the way, they supported and encouraged others to fight for what they believed possible and to start their own revolutions. The rebellious University of Oregon runner Steve Prefontaine defied the conventional wisdom of pacing oneself and believed in going hard out of the gate, no matter how long the race. Since then thousands of Nike athletes have left their own imprint of spirit and style on the sports they play.

Their inspiration and revolutionary approach also influenced a generation of designers to push innovation further and harder than it had ever been pushed before. In 1977, Nike designer and running coach Geoff Hollister applied his obsessive design vision to apparel, creating the AW77 Hoody, a revolutionary product that moved with an athlete’s body rather than working against it. A decade later in 1987, Nike designer Tinker Hatfield had the foresight to let athletes see innovation at work, and with the creation of the Air Max 1, the Nike Air Max revolution began.

These revolutions inspired generations of athletes, transcending the sports from which they originated.

AIR MAXIM — REVOLUTION REBORN

One of Nike Sportswear’s most exciting new products has a lineage that’s instantly recognizable. Charged with updating a classic of Nike design, 1987’s Air Max 1, the Nike Sportswear Footwear Design Team dialed up technological innovations and re-mastered the performance and design of the original to create the Nike Air Maxim.

“We took the original Air Max 1 design brief and ran it through a present-day filter,” says Nike Sportswear Design Director Jesse Leyva. “We tried to solve the very same problems Tinker Hatfield did with the technology of that time, using the technologies and Nike sporting innovations of today and tomorrow.”

Like Hatfield, Leyva and his design team focused on lightweight stability and cushioning. The result is a staggering 30% weight reduction from the original, with the Air Maxim coming in at a mere 10.1 ounces. This dramatic weight reduction can be attributed to several key features:

Introduction of the innovative Acespan Mesh, a lightweight material developed for the 2008 Nike LunaRacer—coupled with Flywire Technology—that debuted in the 2008 Zoom Victory Spike, the lightest, strongest running spike ever made. It drastically reduces weight while creating an upper that moves with the foot and is stronger than ever.Deployment of a three-piece injected Phylon midsole, optimizing cushioning and support.Use of lightweight screen-printed Swoosh design trademark and eyelet details, which further reduces the overall weight.

From the turf to the court to the street, the Air Maxim is set to let you perform on air in any situation.

To ensure that its heritage remains true, the Air Maxim still features its trademark suede heel counter and rand in original Sport Red, a revolution in its own right back in 1987.

“From a performance standpoint we had no intention to take a step back,” Leyva insists. “It was paramount to be true to the original design brief and make a running shoe that can perform to the highest standards, while retaining its original design lines and iconic color. We’re very proud of the results.”

FLEECE HOODY: THE UNIFORM OF RIVALRY

Over the past 32 years, its form has evolved but its function has remained the same: to keep you warm and comfortable pre and post game—one of an athlete’s fundamental needs. The Fleece hoody has been part of the uniform of sport for decades. The AW77 Hoody for Fall Holiday 2009 is subject to Nike Designs highest standards of craftsmanship and performance innovation, ensuring this icon stays shoulders the competition, ready to perform at any time and in any conditions.

Two dominant themes arose early on for the design team: Water Repellency and Warmth/ Reflectivity. These performance attributes, essential during Fall and Winter conditions, became the seasonal obsession for Nike Design. It was not about re-inventing, rather re-mastering and re-crafting a sportswear icon that simply makes the product function at a higher level than before.

AW77 Hoody: A New Benchmark for Nike Sportswear

At the centre of the collection is the classic AW77 Hoody, offered in both half zip and full zip variations. Re-mastered and re-crafted utilizing the vast Nike Design library to combine the best tried and tested attributes of the AW77’s past with new concepts and sporting innovations of today.

Its hood is a capacious two panel anatomical design, lined with fleece. Hood up, it surrounds and protects without confining or tugging, allowing the AW77 to move in synergy with the body. Hood down, it is meticulously designed to hold its form without sagging or collar distortion.

The Classic AW77 for Fall Holiday 2009 is re-mastered and re-crafted, both inside and out and sets a new benchmark for this icon of Nike Sportswear. Ribbed cuffs create structure and provide fit without binding. The hoody features a braided drawcord with oxidized metal tips and laminated eyelets, while the crafted pattern and flush, clean seam interior construction eliminates friction and catching.

This highly engineered 400-gram organic cotton French terry receives an innovative water repellency treatment from Nike Design called DWR—meaning rain simply beads up and rolls off the AW77, to help you stay warm and dry in adverse weather conditions.

A waterproof front center Vislon® brand zipper, complete with a jersey backed storm flap provides additional protection from the elements, a traction wrapped zipper pull, long enough to grab with gloves on, and soft zipper garage to protect your chin when fully zipped up all improve the performance of the classic AW77 hoody.

Traditional sport colors representing the Home and Away teams were integrated into the season’s color palette. From the gym’s dark grey heather and obsidian to the court’s challenge red, orange blaize and varsity purple, it’s all about being true to the game no matter the team you play for.

AW77 Zonal: Ready for Anything

As fall turns to winter, Nike Design delivers a collection with decisive focus on warmth and safety through reflectivity. Craftsmanship and attention to detail are nowhere more apparent than in the AW77 Zonal Hoody.

Offered in a half zip variation, the AW77 Zonal hoody reinforces the critical thermal zones on the body of the hoody with Thermore® brand padded warmth for comfort without constriction. Sonic welded reflective zippers are added to keep you visible as the winter days get short and nights start earlier. Paying specific attention to form and function, this AW77 is fully reversible— covered seams make this AW77 as impressive inside as out. Black laminated eyelets and bonded pills were attributes added for lightweight reinforcement at key points to enhance both performance and comfort.

The winter installment lets color share the story with added contrasts, subtle bursts, and free flowing color blocking that keeps the Nike Sportswear collection bright in the dark days of winter.

The drab days of winter do not mean that your attire should follow suit. Nike Sportswear’s AW77 Zonal Hoody defies the night with monochromatics on one side of the hoody, and bright glowing colors on the reverse. With black and dark heather grey both reversing to Electrolime, Electrolime reversing to a Matte Silver, and White flipping to a Metallic Silver, you will be instantly recognizable.

Tech FZ Hoody

The Tech Tech FZ Hoody offers premium comfort with all the tech fittings of an all weather companion. 320 grams of French Terry fleece get the DWR treatment making the Tech FZ ready, rain or shine. Two color reverse coil zips with gorilla grip zipper pulls give the Tech FZ innovative color pop and essential functional ease. A storm guard and underarm lazered vents provide protection in throughout and breathability in the spots you need it most. The Tech FZ gets topped off with a 2 piece bonded hood too keep you warm on the inside and hold form on the outside.

Nike Rookie Hoody

Bringing the graphic rivalry to the classic fleece hoody, Nike Sportswear infuses innovation equipping the Rookie Hoody with DWR for water repellency while staying true to fleece with a plush cotton/poly blend. A Kangaroo pocket and straddle stitched raglan complete the Rookie’s iconic look.

On both sides of the Fall season’s rivalry stand London-based artist’s Mark Ward’s St. Reatham Souls and Swiss born, Brooklyn-based graphic artist Grotesk’s Pipe Dream Team. Partnering with these artists, Nike Sportswear built authentic teams that will battle it out for the championship this fall. Being new to the Brooklyn team, Grotesk felt akin to Nike Sportswear’s Rookie Hoody and so four of his graphic badges, with significant team meanings, adorn the left sleeve and lower back of the piece.

Origins of Nike Performance Fleece

In 1977, Geoff Hollister’s Athletics West running team trained in standard issue fleece. But Hollister, like so many under the Nike Flag, knew there was a better way. Hollister took the full zip hoody and improved it, made it a half zip for full breathability, but with less of a seam to help keep the elements out. The Nike AW77 was born and fleece would never be the same. The year 1977 marks the beginning of Nike’s obsessive and endless quest to perfect fleece for athletes the world over.

LOOPWHEELER Rivalry Series: The Perfection Of Fleece.

A partnership forged over shared passions for innovation, meticulous craftsmanship, and an obsession with fleece, Nike Sportswear’s NSW and Loopwheeler from Japan continue their partnership to unleash a series of fleece products in premium loopback 400gram for Men, and 360gram for Women, French Terry fleece. The fleece used for the Loopwheeler Rivalry AW77, Rivalry Crew and Windrunner is knitted on the brand’s rotating looms – a process that holds its heritage as close as Nike’s holds its own. The yarn never comes under tension. The relaxed fabric is supremely soft. Under the watchful eye of Loopwheeer’s craftsmen, a mere handful of the Loopwheeler fleece can be made each day. Flat-lock stitched to a level of comfort and durability, nearly impossible to match.

Adding unique perspective to the concept of rivals and their role in the “Be True” philosophy, Loopwheeler founder Satoshi Suzuki chose to create classic numbers, names, and logos to highlight the healthy rivalry of innovation between Loopwheeler and Nike Sportswear. Each NSW Loopwheeler fleece style comes in classic sport colorways and is adorned with a crest highlighting the Loopwheeler Bears of Japan vs. Nike Sportswear Beavers of Beaverton. Adding to the iconography, Mr. Suzuki, with the help of the Nike Sportswear design team, numbered the teams. Representing the Playmaker, an NSW theme, the number 10 was given to the Beaverton Beavers. The number 24 adorns the Loopwheeler crest and represents the number of revolutions per minute one of Suzuki’s loopwheel machines runs. Without a sense of fair play and respect, no rivalry can thrive, so in addition to the individual crests for each team, a crest has been made to join the two teams in sportsmanship. Unrivaled craftsmanship, unquestionable comfort, rich with heritage and a story all it’s own, the latest installment of AW77’s have all the makings of a true icon.

NIKE SPORTSWEAR APPAREL ICONS

Extending the conceptual design focus of all-weather performance to other revolutionary icons from Nike’s past, Nike Sportswear’s remaining apparel icons were evolved to incorporate water repellency, warmth, and reflectivity to usher in unique technical innovation.

The Nike Sportswear Tee: The Original Icon

Based on the uniforms worn by track athletes as early as 1979, the Nike Sportswear Tee continues as an innovative staple emblazoned with the original Nike Sportswear logo—screened using eco-friendly ink aimed at eliminating the use of substances such as PVC, Phthalates, Formaldehyde, and heavy metals. Micro-sanded 150gm 100% organic cotton brings sustainable innovation to the fore. Internal construction utilizes clean finish jersey taped side seams, back neck and shoulder seams for improved fit and premium comfort. Seasonal colors that adorn this timeless style are taken from Nike’s heritage of iconic sport products—colors synonymous with sport and achievement, along with bold and bright colors that shine day or night such as Lucky Green, Glass Blue, dark grey heather and Del Sol trickle across the entire collection.

The Windrunner: The Unrivaled Icon

Equipping this legendary sporting icon with essential elemental protection, Nike Design infuses the Windrunner with fresh and functional innovation. Remaining ever true to the instantly recognizable characteristics of the Windrunner – side zip pockets, center front zip, ribs, hood and the unmistakable 26-degree chevron – the Fall Holiday 2009 version is constructed from 100% recycled poly traffeta treated for water repellency and weights in at a mere 47 grams. Mesh lining and back ventilation keep things cool while the Windrunner’s clean finish bound seams, zipper garages, and double layer hood provide premium protection and comfort. The Nike Sportswear Windrunner lets you breathe while keeping you dry and comfortable when and where you need it.

The Fall Holiday 2009 Windrunner is joined by a special fleece variation. Constructed from 100% cotton water-repellent French Terry, the Fleece Windrunner features sonic welded pockets, twill face with jersey back welded storm flap, hidden waterproof 2 way zip, sonic welding at the 26 degree seam, double layered self fabric hood, and laminated drawcord eyelet. The perfect fusion on two icons of Nike’s sporting history, re-mastered and re-crafted to create something altogether new.

The NSW Collection Fall version of the Windrunner is the lightest ever made – the Featherweight Windrunner. Since the launch of Nike Sportswear in 2008, we’ve put the Windrunner on the medal stand in 2008 to make it famous, infused it with Flywire to make it the strongest ever, colored it with a Spring palette, and driving forward for Fall 09 – we make it lighter than it has ever been before. Introducing the Featherweight Windrunner. Weighing a mere 101 grams, it is the epitome of Nike’s ethos to never stop innovating. Created from 100% recycled poly, the Windrunner’s iconic 26 degree chevron gets sublimated for minimal weight and zero stitching. Laser cut breathability at the neck and bonded reinforced front pockets keep the Featherweight Windrunner vented and ready for whatever the weather calls for.

The Eugene Track Jacket: The All Weather Icon

One of Nike Sportswear’s most heralded pieces, the Eugene track jacket, takes its name from the town of Eugene, OR, also known as “Tracktown, USA,” the stomping grounds of Bill Bowerman, Steve Prefontaine and the storied University of Oregon track and field program. The original running partner of the Windrunner, the Eugene Track Jacket is recognized by its 26-degree chevron, front zips, and rib that adorn the collar, cuffs, and waist.

For Fall Holiday 2009 Nike Design instill the Eugene Track Jacket with today’s sporting innovation, making this Eugene every bit as revolutionary as it’s predecessor. Made of 375-gram 100% Cotton French Terry, treated with a water repellent finish, this Eugene lets the fleece loose despite the weather. Sonic welded pockets, twill face jersey back welded storm flap, water proof 2 way zip and a high density silicon logo elevate both the craftsmanship and the performance capabilities of the Eugene Track jacket.

The NSW Collection: Unrivaled Innovation

Uniting the worlds of sport and culture, the NSW collection is the pinnacle apparel collection within the broader Nike Sportswear line. Infusing Nike’s DNA and heritage into sport pieces, NSW challenges the mindset of the modern athlete and creative perspectives on sport. Designed for sport, re-mastered for life, this integrated collection acts as a North Star for Nike Sportswear design and informs new aesthetics using the amalgamated innovations of 37 years of Nike’s deep roots.

“This season the NSW collection highlights Nike’s ability to draw inspiration from tradition while continuing to introduce innovative performance sportswear that remains aesthetically iconic. Each piece is obsessively designed to be the pinnacle of both performance and style, and this season unleashes that creativity to new forms.” – Jarrett Reynolds, Nike Sportswear Design Director.

In the Fall and Holiday season, the NSW Collection puts a greater focus on its technology, and is subdued with tonal and color-blocked pieces. From the Loopwheeler fleece pieces to the M-65 Zizo to the Stadium Jackets, NSW is true to its purpose of fit and form rising to Nike’s unequaled pursuit of a higher level of function and performance.

Highlighted pieces, previously unmentioned above:

The NSW KNIT AW77 VENT Sweater

Unrivaled warmth, innovative comfort, the Knit AW77 Vent Sweater introduces the icon to the original cold weather insulator, wool. A natural and functional material, wool weaves together to take the silhouette of the AW77 to new ground and usher in a new era of hoody fabrication as only NSW could offer. Body mapped ventilation lets the wearer breathe easy while the wool goes to work. Concealed zip pockets on the side seams and tonal NSW branding equip the icon with classic subtle sensibilities.

The NSW CASHMERE BLENDED AW77 Sweater.

Nike Sportswear always looks to push the boundaries, what can be done that we haven’t done before. When it comes to the iconic AW77, Nike designers consistently try different materials to remix it for today’s sport. This Fall, theNSW collection introduces the Cashmere Blended AW77. The classic properties of Cashmere – strong, light and soft – when knitted together forms a garment that is extremely warm, protecting the wearer from the elements. Bound together with fleece to offer unrivaled warmth and comfort, the Cashmere Blended AW77 is unlike any other AW77. Body mapping ventilation combined with cashmere’s natural breathability keep the temperature gauge set to comfort. Concealed zip pockets on the side seams and tonal NSW embroidered branding keep style subtle. Treated in a Teflon water repellent finish, the Cashmere Blended AW77 stays dry regardless of weather conditions to remain a true icon rain or shine.

The NSW M51 Parka.

The M51 Parka draws inspiration from the all-weather military silhouette with an innovative Nike twist. Linerless 2L Storm Fit keeps the M51 light and capable no matter the mission, while laser cut pocket detailing and laser cut perforated pit vents make the M51 a Parka unlike any other. NSW tonal branding adorns the M51 to let all know where you stand.

The NSW Stadium Jacket.Inspired by the original sport classic, the letterman jacket is remixed and remastered by the NSW team to offer the Varsity Jacket for both him and her.

The NSW Stadium Jacket takes the classic look of a high school athlete’s Varsity jacket and updates it with theNSW Collection’s signature innovation and premium comfort. Equipped with a Thermafill baffled liner, the Stadium Jacket stands alone as the lightest and warmest incarnation of the original sports jacket. Melton wool body and buttery smooth leather sleeves stay true to the iconic look while updating the materials for premium comfort and plush warmth. Soft, inside and out, the Stadium features the same buttery glove leather-lined pockets upping the level of comfort to premium status. Injected with innovation, the Stadium features cargo pockets with built-in welt lining. Classic 2X2 ribbing and NSW branded snaps keep things secure and stylistically correct, letting everyone know the Stadium Jacket stands for true style icons.

The NSW Tech Composite Fleece.

Making fleece technical? This is new territory the Nike Sportswear design team is only too happy to explore, developing a hoody that stands alone as the only layer you’ll need to do battle against the elements. The NSW Tech Composite Fleece brings the highest levels of performance innovation into an NSW hoody, challenging the concept that the modern hoody is the only necessary layer for full weather protection. Made with the combined materials of recycled polyester and organic cotton composite fleece, this hoody repels wind and water for the ultimate in protection. The Tech Composite comes with all the functional components of a soft shell base. Ultrasonic welded/taped no sew construction keeping the Tech Composite lightweight yet secure. Bonded hood peak with internal drawcord equip the Tech Composite with all weather innovation and adjustability but not at the cost of clean aesthetic look. Film reinforcements at stress points team up with storm flap to keep you snug and secure while keeping the weather out. Riri® zips provide the pinnacle in weather protection and ease of use, signifying the Tech Composite as the pinnacle NSW hoody of the collection.

The NSW Men’s M65 ZIZO and Women’s M-65.

THE NSW M65 ZIZO is a natural evolution from the original M65 as we head into colder, darker months. On the outside, it’s the classic detailing of the NSW M65 we have presented the last few seasons. On the inside lies a reversible letterman/bomber zip in/ zip out liner for extra warmth and protection. Treated with a GORE-TEX waterproof outer nylon shell and Taffetea lining, the Zizo could be considered the survival knife of outerwear. Riri® waterproof front zip teams with the rain gutter storm flap to keep out water, wind, and snow. A 2.5 layer stowable hood adds elemental protection for your head, while the Velcro brand adjustable cuffs cover the M65 Zizo’s shell to keep the elements from seeping in. The 800 Goose Down liner, a removable and reversible letterman/bomber jacket, offers unmatched comfort and warmth the could stand alone. Consider the Zizo the evolution of the M65.

This holiday season, the NSW M65 gets a partner in the women’s collection. Tailored to the specific needs of women, the M65 is long and slender, reaching past the men’s hip-stop point. An interior drawcord keeps the elements from blowing into the bottom of the jacket. Featuring laser cut and taped seams, stowable hood, and Riri® reverse coil waterproof zip to keep the classic attention to detail of the M65 in the women’s collection. As with the men’s version, the women’s has also been updated with Gore-Tex, over it’s Pac Lite 2.5 layer shell.

MA-1 STADIUM.

The MA-1 Stadium is the seasonal stunner of the NSW Holiday collection. Taking all the right cues from classic sport heritage while infusing new innovation to create a jacket that challenges the status quo. Waterproof satin, taped back construction with Riri® waterproof zips allows this reversible jacket to stay dry whether it’s rocked inside or out. While the MA-1’s Thermore fill keeps you warm, you won’t feel weighed down as the jacket is lighter than the winter jackets filling your closet, as only NSW could offer. Reversible colors let you join the NSW ranks while remixing the MA-1 whenever you see fit.

Nike FIREFLY JACKET.

Becoming the staple of lightweight weather protection, the Nike Firefly Jacket returns using a mere 32 grams per yardof 100% recycled poly taffeta material. Coming correct with all the essential performance features, the Nike Firefly shines with 360 degrees of reflective pills while laser cut panels at the neck keep the Nike Firefly breathable and ready to ride. Equipped with a hood peak, internal drawcord channel, and storm flap the Nike Firefly keeps you warm and protected for the rainy days of Fall. Light and nimble, the Nike Firefly collapses on command into the chest pocket and, when teamed up with the Firefly’s anodized carabiner, make this jacket the perfect all weather companion.

FALL/WINTER LASER RUNNER JACKET.

The Season called for an all weather rival to step up, and NSW’s Laser Runner Jacket delivers an 80 gram water resistant polyester knit composite. Infusing premium Nike innovation, the Laser Runner uses No Sew construction to create an iconic shape and fit while removing the weight and friction created by seams.

Laser cut bonded reverse coil zipper with built in zip garage offers quick adjustability and protection for your chin, while laser cut breathability the neck keep things cool and comfortable. To assist in elemental protection, the Laser Runner is equipped with a storm flap, fully adjustable hood with drawcord channel, and bonded sleeve pocket with internal eyelet to all the weather out while you stay dry. Film details at stress points combine with offset side-seams and a rounded back hem with toggle adjustability to allow the Laser Runner to hold form while following your every move. Lycra bound cuffs and a mesh liner make the Fall and Winter installments of the Laser Runner true to form while redefining function.

Honoring the rivalry theme, the Laser Runner stays true with all-sport iconic hues of obsidian, volt, and hot red for Fall. While the Winter installment introduces a seasonal remix of color by way of the more neutral tones of radiant emerald and classic olive. To top it off, the NSW team added colored zips for an extra pop continues the NSW legacy of constant innovation.

NIKE SPORTSWEAR FOOTWEAR ICONS

Revolution 1987

In 1987, Nike debuted a shoe that would forever change footwear. Designed for runners in need of maximum cushioning and stability, the Air Max 1 featured the largest air sole unit to date. For Tinker Hatfield and Nike Design the challenge was not only to build the best Air shoe of its age but also to allow athletes to understand what they were getting when they chose to run on Nike Air.

“The original goal was to put a shoe out there that had more cushioning than anything else previously made. The challenge became: how do we let runners and the general public see the Air Sole at work.” – Tinker Hatfield, VP of Creative Design

The Air Max 1 represented a new generation of athletic footwear, breaking from the tradition of the way a sneaker was supposed to look like. By color choice alone, the Air Max 1 was unlike anything else on the market. The Air Max 1 introduced a Sport Red color rand that wrapped the AM1’s upper, radically challenging the aesthetic norm of the age, which called for athletic footwear to be neutral colored and mundane. The Air Max 1 not only started a revolution in Air, but equally important, a revolution in color.

Air Max 1: The Revolution of 1987

Two rivals created by Tinker Hatfield, each debuted in 1987. One revolutionized running on air, while the other revolutionized the aesthetic of footwear design forever, through pattern and print. Revisiting the era of the Air Max 1 and the Air Safari, Nike Sportswear remixed two icons to create something entirely new. This Air Max collection makes use of the Air Safari’s iconic leopard print pattern and teams the Safari’s premium leather with the Air Max’s Air Sole.

With women’s colorways taking the concept to the next level, the Safari Print is laser-etched to perfection across an array of vibrant color tones only a true like the Air Max 1 could introduce.

The Air Force 1 and the Dunk: Bo Knows Tennis

Taking the best of two icons from the same era, Nike Sportswear poses the question “What if?” to bring together two of the most dominant graphical languages in Nike’s history.

The Air Trainer SC – on the feet of a two-sport archetype, Most Versatile Player, captivated the imagination of baseball and football fans alike. You could say this athlete was the initial archetype of Nike Sportswear’s remix design philosophy that samples the best of innovation from any sport to create a modern version of the original icon. He knew training, and in 1990 Nike debuted the Air Trainer SC, one of the first crosstrainers that featured a web of cross-stitched bands that wrapped the SC in stability mimicking the figure-eight tape-wrap that covered the majority of football cleats from that time. When looking at the Trainer SC’s cross-stitched pattern it’s also easy to see the early phases of what would later become Nike’s innovative Flywire Technology. When the sportswear team chose to showcase rivals, the two-sport phenom known as the Trainer SC was a natural first choice.

Squaring off against the Air Trainer SC is the Air Tech Challenge and the style-lite persona of the biggest rebel in Tennis who was known as much for his explosion of color on the court as his dangerous baseline winners. This tennis phenom embodied the neon colorways that ruled the early 90’s and dominated the neon era both in tennis and athletic footwear as a whole. The two-color spray can accents and bright neon swoosh that adorned the Air Tech Challenge changed the game and as such, made this iconic style a no-brainer for the Sportswear remix treatment.

The print and patterns of the Air Trainer SC and Air Tech Challenge battle across the Sportswear re-tooled and remixed canvases of the Air Force 1 and the Nike Dunk. The Air Force 1 collection features a subtle yet distinct offering that highlights the iconic patterns of both the Trainer SC and ATC. The Trainer SC’s cross-stitch pattern gets blown out and laser-etched, while the Air Tech’s spray can accents provide the perfect contrast to an all black colorway.

First introduced as the color-blocked college basketball shoe of choice, the Dunk assortment brings the best of the Trainer SC and the Air Tech Challenge aesthetics and applies them to the two of the early 90’s top hoops programs in the land. The colors of the Midwest, Maize and Blue, get Air Tech’ed out Neon Orange and Radiant Emerald. While their west coast rivals at UNLV find their Scarlet and Gray remixed with the Air Tech Challenge’s Black Granite and Hot Red.

The Trainer SC makes it’s impression felt unleashing a Dunk collection second to none. Teaming with one of the Midwest’s best, the Trainer SC wraps the iconic University of Iowa’s Black and Gold in the SC’s Midnight Navy and Total Orange, embroidered to perfection with the Trainer SC’s original cross-stitch pattern. While their east coast rivals at Syracuse see their beloved Orange get refreshed with the Trainer SC’s tonal black with black cross-stitch pattern.

Women’s Air Force 1: Revolution in Refinement

Gleaning inspiration from the concept of Complex Modernism, this season’s offerings of women’s Air Force 1’s are rare blend of refinement and vibrant color. Introducing two all-over polka dot covered from upper to outsole, the current issue of AF1’s serves up yet another fashion forward remix of this style icon.

The Skinny Dunk Gets Remixed With Pattern and Print

Specifically designed to meet the performance needs of a women, the Skinny Dunk remains unmistakably true to the Dunk aesthetic while feeling less bulky and custom fitted to move with a female foot. This season the Skinny Dunk takes on the role of style muse. Distinct Gingham and Tye-Dye patterns add seasonal flavor set to spark a revolution in pattern and print across the Skinny Dunk.

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