Half of the world’s population considers themselves to be football fans.* Millions lace up their boots to get out and play the game, but playing EA SPORTS virtual version has proven to be exceptionally popular as well. For every minute of football played by the elite players of the English Premier League, 26,000 hours of the EA SPORTS video game will be played all around the world.
The limited-edition Nike X EA SPORTS Hypervenom 3 is the second collaborative boot with the video game maker and testament to the Nike footwear design team's obsession with both playing the game and the nuances of its production.
Fittingly, the graphic treatment on the upper is a nod to Real Player Motion Technology, which was leveraged for the first time in creating the 2018 version of the game. This new motion capture technology brings data to life to ensure gameplay accurately represents players like Cristiano Ronaldo, who graces the cover of the game. The motion capture wireframe graphics highlight the strike zone of the boot, which features a reflective Swoosh. There is also reflective branding on the heel, where a graphic inspired by the iconic EA SPORTS power bar is depicted. Additional EA SPORTS touches appear on the sockliner, lace aglets and shoebox.
The Nike X EA SPORTS Hypervenom will make its virtual debut on September 21 and will be worn on pitch by Mauro Icardi and Edinson Cavani. These individually number boots are limited to 3000 pairs in adult sizes, with an additional 1000 pairs available in youth sizes.
The Nike X EA SPORTS Hypervenom is available September 25 on Nike.com.
* That amounts to an estimated four billion people. [source]