Jordan Brand announced today that it has reached a deal with baseball legend Derek Jeter to remain with the Brand, creating the role of ‘Captain’ within the iconic brand’s training category and family of baseball athletes. The brand will also continue Jeter’s signature RE2PECT line with training and lifestyle shoes and apparel, set to hit Jordan retail outlets in Spring 2017.
Jeter will play an active role in defining the future of his RE2PECT line, choosing colorways and style designs as well as consulting on comfort and fit.
“Derek is one of the hardest workers I have ever met,” said Michael Jordan. “That drive and his passion for excellence have always made him a perfect fit for the brand and we are happy to be continuing our relationship with him."
In his new role as the Captain of Jordan Training, Jeter will bring his values of hard work and dedication to the team concept to life for athletes around the world. These hallmarks of Jeter’s legendary baseball career will provide the foundation for Jordan Training products, services and live events.
Jeter will also assume the role of Captain for Jordan Baseball. In this role, the 14-time MLB All-Star will help the brand identify and recruit baseball athletes who embody his values on the field. Jeter will be a key figure working with Jordan Brand Sports Marketing and Michael himself to build the Jordan family of baseball atheltes.
“I am thrilled to continue my relationship with the Jordan Brand,” said Jeter. “I spent my entire baseball career trying to be the best player I could be and I am excited to help the next generation reach that goal through Jordan Training and Baseball.”
The RE2PECT campaign was launched around Jeter’s final season with a limited-edition apparel line, one of the most successful in Jordan’s history. A follow-up commercial honoring his career achievements as a player, teammate and baseball icon earned a Cannes Lions Advertising Award for the RE2PECT campaign.
Jordan Brand continues to be focused on inspiring athletes around the world to reach greatness in whatever they do.