Now 100-years old, the Converse Chuck Taylor is an ever-lasting symbol of youth culture. The “Forever Chuck” campaign, launched this past February, connects the brands street style icon with a new generation of creators.
“The Chuck Taylor has been a cultural icon with a rich history and even more incredible future,” notes Julien Cahn, Chief Marketing Officer at Converse. “Through the debut of our Forever Chuck film, we will have officially introduced our collective of exciting people, who share our brand values and are driving the spirit of youth culture forward.”
Today, Converse officially debuts the final piece of the campaign: a film entiteld “Forever Chuck,” which serves as an homage to a new generation defining culture and style. In it, Director Karim Huu Do creates a visual collage of the dreams and desires that drive a diverse cast of creative collaborators — all long-time fans of the Chuck Taylor.