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Converse Unveils Bold Footwear Collection with Rapper Wiz Khalifa

Today, Converse Inc. debuts the Fall 2013 Converse Chuck Taylor All Star Wiz Khalifa collection featuring 12 new styles inspired by the artist’s rebellious and fashion-forward style. The collaboration marks Khalifa’s first footwear collection and celebrates the artist’s eye for bold detail and subtle luxury. The new collection incorporates several unique accents including the Wiz Khalifa collection signature logo tab on each design, while staying true to the iconic Chuck Taylor All Star silhouette.

Rapper Wiz Khalifa hails from Pittsburgh, Penn., and went from breakthrough artist to feature film star in the short span of two years.  Revered mixtapes and the proliferation of Khalifa’s record label, Taylor Gang Records, propelled his rise. Khalifa’s use of the word “Taylor” hails from the high school that he attended, which, coincidentally, is where his long-time affinity for Converse Chuck Taylor All Star sneakers began.

"I've always gravitated toward Converse because of how solid the brand is. It’s clean and it’s classic," said Wiz Khalifa. "I was excited to collaborate with the team at Converse because I felt they really got my individual style and vision. The sneakers in my collection are dope and I'm excited to share them with my fans."

The Converse Chuck Taylor All Star Wiz Khalifa collection will be available at select Foot Locker (footlocker.com), Footaction (footaction.com), and Converse retail stores (converse.com) beginning August 23, 2013 for $60 - $85.

CONVERSE CHUCK TAYLOR ALL STAR WIZ KHALIFA COLLECTION

CONVERSE CHUCK TAYLOR ALL STAR SWAG The Converse Chuck Taylor All Star Swag hi-top is exclusively available at Foot Locker and features a “WK” leather signature logo tab, laser etched “WIZ” eyelets and special wax laces. Certain styles in the collection feature premium details such as studs, premium leather accents and canvas upper in a vivid “canimal” (camouflage/animal) print with contrasting solid colors. Suggested retail price: $75-$85 

CONVERSE CHUCK TAYLOR ALL STAR The Converse Chuck Taylor All Star features canvas uppers in bold colors with outsoles in contrasting colors. Available in low-top and high-top styles, the collection also features a “WK” leather signature logo tab, laser etched “WIZ” eyelets and special wax laces. Suggested retail price: $60-$65

ABOUT CONVERSE

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 79 company-owned retail locations in the U.S. For more information, visit Media.Converse.com.

ABOUT ATLANTIC RECORDS

Atlantic Records celebrated its 60th Anniversary in 2008.  Founded in New York City, the label literally grew from a one-room operation into one of the world’s preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic roster today includes many of the world’s most popular recording artists, among them James Blunt, B.o.B, Phil Collins, Death Cab for Cutie, Diggy, Missy Elliott, Flo Rida, Lupe Fiasco, Kid Rock, Bruno Mars, Matchbox Twenty, Janelle Monáe, Jason Mraz, Plies, Sean Paul, Shinedown, Rob Thomas, T.I., Trey Songz, Wiz Khalifa, Zac Brown Band, and many more.

ABOUT FOOT LOCKER AND FOOTACTION

Foot Locker, Inc. is a specialty athletic retailer that operates more than 3,300 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, and Champs Sports retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay and CCS.com, the Company is a leading provider of athletic footwear and apparel.

For more information on the Wiz Khalifa licensing program, please contact Sara Nemerov, Senior Vice President and Head; Global Consumer Products and Brand Licensing at sara.nemerov@wmg.com or Jasen Wright, Director; Global Consumer Products and Brand Licensing at jasen.wright@wmg.com

PRESS CONTACTS

Keith Gullla Converse 646.563.7381 /keith.gulla@converse.com

Allison Elbl ID 323.822.4800 /aelbl@id-pr.com

Sydney Margetson Atlantic Records (212) 707-2262 /sydney.margetson@atlanticrecords.com