Today, Converse Inc. announces its first-ever Amsterdam Converse Rubber Tracks pop-up studio, open 25 July to 1 Aug., offering local musicians the opportunity to record for free. The Converse Rubber Tracks pop-up studio will be staged at the Amsterdam Recording Company, located on the Java-Eiland in the north of the city, offering eight lucky acts a full-day recording session under the guidance of expert technicians.
“We’re thrilled to bring the Converse Rubber Tracks experience to the European market for the first time and to be useful to the music community on an international scale,” said Geoff Cottrill, Converse CMO. “Amsterdam plays host to a dynamic and international creative scene,” said Strick Walker, Converse EMEA Brand Director. “We look forward to connecting more deeply with this local culture and celebrating the talent that makes this city so special.”
Over the past two years, Converse has brought the Converse Rubber Tracks experience to great music cities such as Toronto, Austin, Montreal, Los Angeles and most recently San Francisco, giving more than 500 artists valuable studio time in state-of-the-art facilities. The Converse Rubber Tracks program was born out of the brand’s desire to give back to the music community and provide a platform for emerging artists to express their creativity. Converse’s ongoing commitment to music is also portrayed through its ongoing work with the 100 Club in London, the Make Noise platform in Spain, and Red Light Radio in Amsterdam – an independent online radio station that broadcasts from the heart of the infamous Red Light District.
Through its long-term creative partnership with Red Light Radio, Converse presents the Converse Red Light Sessions — a series of intimate live recordings that provides opportunities for both renowned and emerging artists to showcase their music in a unique environment. Since October 2012, the collaborative program has featured performances by a diverse range of artists including Jacco Gardner, Heems (Das Racist) and Charanjit Singh, while a four-day showcase at the FADER Fort during this year’s SXSW saw shows from the likes of Allah-Las, Traumahelikopter and The Bots. Red Light Radio will host a celebratory Converse Red Light Session at their Oudekerksplein complex on 1 Aug., uniting a roster of Converse Rubber Tracks participants with special guests to close the Converse Rubber Tracks Amsterdam experience in style. Find more information on Red Light Radio.
To find out more about Converse Rubber Tracks Amsterdam and to apply for one of the eight free daily recording sessions, please visit www.converse.nl. The deadline for applications is 12 p.m. 19 July.
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary sneaker such as the Chuck Taylor® All Star® sneaker, the Jack Purcell® sneaker and the One Star® sneaker. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 79 company-owned retail locations in the U.S.
Converse Rubber Tracks is a state-of-the-art recording studio that is located in the Williamsburg neighborhood in Brooklyn, N.Y.. The 5,200 square-foot, full-service recording space aims to support emerging artists by providing access to a top-level recording studio at no cost. Artists and bands of all genres and ages from around the world are encouraged to apply and, upon acceptance, may reserve time in the studio to work alongside a team of experienced engineers. Fully equipped with the best instruments and equipment supplied by Converse Rubber Tracks partner Guitar Center, artists will spend time creating their work, and in the end retain all the rights to their music. Through Converse Rubber Tracks, Converse is giving back to the creative community that has embraced the brand throughout its 105-year history. Converse Rubber Tracks provides a platform for artists to unleash their creative spirit that will change the world.
Anouk op den Kamp