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CONVERSE DEBUTS THE JACK PURCELL SIGNATURE SNEAKER

Today, CONVERSE Inc. debuts the all new Converse Jack Purcell Signature sneaker, a modern evolution of the iconic silhouette with 18 new features and benefits. Contemporary and innovative product features, such as two-ply duck canvas and a streamlined toecap, add comfort as a key benefit and will revolutionize the way consumers feel and look in Converse Jack Purcell. As the most premium expression of Jack Purcell to date, the Converse Jack Purcell Signature is meticulously crafted, staying true to the core attributes of the iconic sneaker while delivering a more versatile essential sneaker.

With a rich history dating back to 1935 when the first Converse Jack Purcell sneaker was introduced, the sneaker has withstood the test of time, remaining a classic staple in men’s fashion. This beloved classic has since received an innovative refresh, with added consumer-led product benefits, while still maintaining true to its time-honored aesthetic.

“The new Converse Jack Purcell Signature sneaker is the absolute result of a truly premium and modern offering for today’s consumer,” said John Heinrich, Converse Jack Purcell Senior Designer. “Our attention to detail in each product benefit, such as the herringbone patterned sole and the two-piece Jack Purcell smile, created a product derived from modern craftsmanship and versatility.”

The Converse Jack Purcell Signature is not just about one singular feature but rather the collective 18 features and benefits that together make up this elevated proposition. Key features include:

  • Two ply duck canvas inspired by Army specifications for added strength and durability

  • Cotton lace with plastic tip and a reinforced no-slip canvas heel counter elevates overall durability

  • Two piece molded foxing construction with streamlined toecap and lightweight herringbone outsole delivers a modern look

  • Premium detailing such as durable polished aluminum eyelets and wider heel stay displays craftsmanship in the construction

  • Winged tongue and duck canvas eyerow create a seamless inner forefoot, adding durability in a high friction place

  • Ortholite footbed with imbedded Nike Zoom Air Technology and the open weave forefoot made with soft cotton and leather, provide more breathability and mobility over long periods of wear

  • Signature two-piece Jack Purcell smile construction in Converse blue, signature embroidered tongue, outsole logo, heel logo, and inner signature label provide the most classic expression of the iconic logo treatments

The new Spring 2015 Converse Jack Purcell Signature sneaker will be available for purchase starting in February 2015 for a suggested retail price of $95 USD, at Converse retail stores, Nordstrom and on Converse.com in White, Black and Mason.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 87 company-owned retail locations in the U.S. For more information, visit Converse on the web at media.converse.com.

Press Contacts

Lacy Pica

Converse

646-563-7830 / Lacy.Pica@converse.com

Jessica Saraniero

PMK BNC

212-373-0112 / Jessica.Saraniero@pmkbnc.com