Today, CONVERSE Inc. unveils the new Converse Cons One Star Pro, a modern update to the iconic 1970s silhouette enhanced with skate-ready functionality that meets the performance demands of today’s skateboarders. First introduced in 1974, and later embraced by alternative street and skate culture in the ‘90’s, the Converse Cons One Star Pro stays true to the original design aesthetic but is updated with increased durability and comfort in a lightweight sneaker.
Made from durable premium vintage suede, the Converse Cons One Star Pro offers all the functional benefits of the Converse Cons skate sneakers, alongside original colors and design cues that make the Converse Cons One Star Pro instantly recognizable. The sneaker is equipped with a molded Lunarlon sock liner for lightweight impact and cushioning, Cons traction rubber for additional durability and grip, a gusseted tongue for comfort and fit, and of course, the iconic star logo on the side panel.
The Converse Cons One Star Pro Premium sneaker will be available for limited purchase on Friday, June 12, 2015 in Yellow Bird and Black for a suggested retail price of $80 USD, with an inline collection at $75 USD to follow later this summer. Both colorways of the premium suede sneaker will be available at Converse, Converse.com and in limited quantities at skate specialty retailers.
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary sneaker such as the Chuck Taylor® All Star® sneaker, the Jack Purcell® sneaker and the One Star® sneaker. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 90 company-owned retail locations in the U.S. For more information, please visit media.converse.com.
646-563-7365 / Paige.Tatulli@converse.com
212-373-6151 / Robert.Santini@pmkbnc.com