Converse CONS Engineered Auckland Racer Formulated with Innovative Woven Jacquard Fabric
August 13, 2014
Today, CONVERSE Inc. announces the launch the Converse CONS First String Engineered Auckland Racer sneaker collection, a stylish update on a classic silhouette, modernized with an innovative Engineered Canvas Jacquard fabric that creatively reimagines the heritage Converse canvas. The sneaker features a one-piece upper construction of canvas fabric, woven with sophisticated, intricate patterns seamlessly integrated into one cohesive design for a slim, lightweight feel. This unique fabrication expresses multiple patterns with differing weave structures to highlight the refined jacquard technique.
The Converse CONS First String Engineered Auckland Racer makes a contemporary statement for summer with five colors — the classic Red, White and Navy are a stylish nod to Americana, and Mint Leaf and Fiery Coral are bright coastal colors that invoke summer travel. The innovative engineered texture incorporates three weave patterns in one — standard, twill and basket weaves — and complements the streamlined silhouette with a speckled midsole and semi-transparent rubber outsole.
Branded with the iconic CONS Chevron prominently, the Converse CONS First String Engineered Auckland Racer has a skeleton lining that keeps the sneaker ultra-light, and a marbled rubber sock liner that adds a shock of graphic contrast to the inside. They also include waxed round laces with reflective threading detailing, as well as an additional matching tonal lace.
Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse CONS Engineered Auckland Racer in Mint Leaf and Fiery Coral will be available at Converse retail stores, Bodega in Boston, Juice in Hong Kong and Patta in Amsterdam on Friday, Aug. 15 for a suggested retail price of $120 USD. The Red, White and Navy sneakers will be available exclusively at Converse stores in North America on Friday, Aug. 22 for a suggested retail price of $120 USD.
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 83 company-owned retail locations in the U.S. For more information, visit Media.Converse.com.
Lacy Pica Converse email@example.com