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Converse Launches Holiday 2012 Premium Collections

Today, Converse Inc. announces the launch of its Holiday 2012 First String Standards and Premium collections featuring the Chuck Taylor All Star Bosey, Auckland Racer and Jack Purcell. The new Holiday 2012 First String Standards and Premium collection will be available nationwide and globally at specialty retailers, department stores and at www.converse.com beginning in November 2012.

FIRST STRING STANDARDS COLLECTION 

Chuck Taylor All Star Bosey Rugged yet refined, the Converse First String version of the Chuck Taylor All Star Bosey boot handsomely combines traditional boot-making techniques with contemporary styling.  A new addition to the Bosey silhouette, Converse adds the innovative, hard-wearing compounds of the VibramTM “Christy” sole to provide extra-longevity and an ultra-sturdy, classic boot look and feel. The Chuck Taylor All Star Bosey comes in a black canvas oxford low-top version, and a tan suede high-top version. Both feature lightly waxed canvas uppers with cream colored wedge soles. Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. Suggested Retail Price: $155 - $150

PREMIUM COLLECTION

Chuck Taylor All Star Post The Chuck Taylor All Star Post recondition the classic 1970’s trainer with sleek, premium silhouettes and updated heather wool uppers, waxed suede and natural leather; perfect for rugged weather this Holiday season. Suggested Retail Price: $125

Auckland Racer The Auckland Racer gives this premium style a wintery look with updated waxed suede and natural leather material. Available in navy/green. Suggested Retail Price: $100

Chuck Taylor All Star Glitz The Chuck Taylor All Star Glitz collection arrives just in time for the Holiday season, providing understated glamour with just the right amount of flash. Featuring a sequined wool upper, leather binding on the toe cap and a satin finish lining, these sequin-covered sneaker deliver a muted shine with the perfect touch of sparkle. Suggested Retail Price: $100

Jack Purcell Wool The Converse Jack Purcell Wool collection’s sophisticated, seasonal, and contemporary style is made specifically for the holidays.  The collection features a premium washed wool outer and low-profile silhouette.  In a reference to the sportswear lifestyle heritage, the Jack Purcell Wool collection perfectly combines a modern touch with classic appeal that can be worn with or without laces.  Suggested Retail Price: $75

About Converse  Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers various classic men’s and women’s premium footwear for the Holiday 2012 season. Converse product is sold globally by retailers in over 160 countries and through 67 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

Press Contacts:

Jason Thome

Converse

646-563-7488 / jason.thome@converse.com

Kelly Ricci

HL Group

212-529-5533  / kricci@hlgrp.com