CONVERSE FIRST STRING AND BUNNEY CELEBRATE PREMIUM BRITISH CRAFTSMANSHIP
April 20, 2016
Today CONVERSE Inc. announces the Converse Jack Purcell Signature BUNNEY Collection – the first release from its creative partnership with the London based jewelry lifestyle brand, BUNNEY. Founded in 2009, the brand is dedicated to craftsmanship and artisanal work, utilizing numerous traditional methods to construct products that transcend seasons and generations.
For BUNNEY, Converse is rooted in sub culture yet represents the purest version of classic canvas and rubber-soled sneakers. Determined to present the Jack Purcell in its most beautiful form possible, BUNNEY worked with Linton Tweeds - a renowned British mill famous for supplying Paris couture houses since the 1920s - to create an exquisitely designed cloth for this collaboration. A distinctive Petersham grosgrain ribbon on the heel stay catches the eye with beautifully curved edges, and the subtle textured palette is integral to a contemporary, unisex aesthetic.
Both the slip-on and ox silhouettes of the Jack Purcell Signature are lined with pink, premium kid leather and include the BUNNEY logo on the heel of the left foot – a nod to folklore steeped in meaning, referencing the “lucky” part of the rabbit, as well as a whimsical riff on the English brand’s name. All Signature styles feature Nike Zoom Air technology on an OrthoLite foot bed for maximum, all-day comfort, and this release also comes with a custom dust bag for added convenience.
Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse Jack Purcell Signature BUNNEY Collection will be available online via Converse.com and at select retailers starting Friday, April 22, 2016. They will retail for a SRP of $ 150 USD.
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories, and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.
BUNNEY is a London based brand of jewelry and accessories founded in 2009. An essential element of this contemporary, unisex line is its dedication to craftsmanship and artisanal work. The brand utilizes workshops around England where every piece is hand-crafted and finished to the highest standard using traditional methods. BUNNEY is stocked at some of the world’s best boutiques including Dover Street Markets in London, Ginza and New York, colette in Paris and Isetan in Tokyo. For more information please visit bunney.co.uk.
AI PR London