Converse Launches New Essentials Apparel with Limited-Edition Fragment Collection
September 26, 2016
This Fall/Holiday 2016, CONVERSE introduces the Converse Essentials collection of timeless apparel staples, designed to wear better with time. With a nod to the Chuck Taylor All Star sneakers, the Converse Essentials collection not only looks better with age and wear, but becomes even softer with each wear. Each piece includes fabric that fades naturally with long-term wear, durable stitching and a managed shrinkage fit that remains the same throughout its lifespan.
To introduce the Converse Essentials collection, Converse will drop a limited-edition Converse Essentials x Fragment collection, designed by Fragment founder Hiroshi Fujiwara.
Hiroshi himself tested this philosophy by washing his collection for the equivalent of 12 years. The result is a vintage garment, ready for today that celebrates the construction while showing the possibilities of the Essentials collection.
The new Converse Essentials collection, offered for both men and women, consists of six core mainstays: a tee, crewneck, pull-over hoodie, full-zip hoodie, pant and backpack.
Elevated construction puts a twist on these tried and true silhouettes, for styles that consumers can wear day in and day out. Details such as muted nickel YKK zipper hardware offsets the monochrome look, and the eyelets are matte with a rubberized touch for an elevated hand feel. Flat seam construction throughout eliminates bulk and discomfort, and the pre-washed material allows for minimal shrinking with men’s pieces cut for a modern fit allowing for maximum movement and layering.
The limited-edition Converse Essentials x Fragment collection will launch September 28, at Converse retail stores, select retailers and on Converse.com.
The new inline Fall 2016 Converse Essentials Apparel will launch on September 29, at Converse retail stores, third party retailers and on Converse.com.