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Converse Debuts 2015 Chinese New Year Collection: Year of the Goat
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Converse Debuts 2015 Chinese New Year Collection: Year of the Goat
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Converse Debuts 2015 Chinese New Year Collection: Year of the Goat
Download Image:
Converse Debuts 2015 Chinese New Year Collection: Year of the Goat
Download Image:
Converse Debuts 2015 Chinese New Year Collection: Year of the Goat
Download Image:
Converse Debuts 2015 Chinese New Year Collection: Year of the Goat
Download Image:
Converse Debuts 2015 Chinese New Year Collection: Year of the Goat
Download Image:
Converse Debuts 2015 Chinese New Year Collection: Year of the Goat
January 08, 2015

Converse Debuts 2015 Chinese New Year Collection: Year of the Goat

Converse celebrates the Year of The Goat with style and inspiration drawn from classic Chinese tapestry and winter durability.

Today, CONVERSE Inc. announces the launch of the 2015 Chinese New Year Collection including a full range of footwear, apparel and accessories to celebrate the Year of the Goat. The collection offers premium materials with bold geometric details, streaming color graphics and gold accents representing wealth and happiness. The 2015 Chinese New Year Collection will be available in the U.S. starting Thursday, January 8, 2015 at Converse retail stores and www.converse.com with subsequent releases throughout Asia starting Thursday, January 15, 2015.

Converse Chuck Taylor All Star Chinese New Year Print

Reinterpreting ancient Chinese tapestry patterns, the Converse Chinese New Year Print sneaker is brought to life through streaming color pops and subtle gold hints throughout. Perfect compliments to the footwear collection are four graphic t-shirts – a white, black, red and heather grey crew neck with the iconic logo tee, two backpacks and a special box set of socks.

Converse Chuck Taylor All Star Black and Gold

The Converse Chuck Taylor All Star Black and Gold is crafted with hints of the classic B-3 Bomber Jacket and combines that with warm inner lining for extra warmth and comfort in cold weather. Along with these features, the collection has additional details such as smooth sheep leather upper material, metallic gold toecap and heel strap, and an embroidered tongue detail with the Year of the Goat logo in gold. The Chuck Taylor Black and Gold LUX provide a hidden wedge for women as well.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 87 company-owned retail locations in the U.S. For more information, please visit http://media.converse.com/.

Press Contacts

Fifi Han

Converse China

(8621)5288-2412

fei.han@converse.com

Ada Wu

Dint Liu PR Agency

(8621)5521-3393

ada_wu@dintliu.org