Today, CONVERSE Inc. announces the launch of the new Converse CONS KA3, the third signature sneaker with longtime Converse Skate Ambassador Kenny Anderson. The Converse CONS KA3 was designed to not only meet the performance demands of skateboarders, but also for the lifestyle consumer looking for an essential sneaker to wear on their daily journey.
"I’m super excited with my new CONS KA3,” said Converse CONS skate ambassador Kenny Anderson. “The silhouette came out looking great and they feel amazing on the board. It’s nice that they have the same feel when I’m skating a spot, cruising around or just walking.”
The Converse CONS KA3 stays true to the CONS skateboarding heritage with a classic skateboarding silhouette, and also integrates functional features like CONS traction rubber for optimal board grip, a drop-in Lunarlon sockliner for cushioning, and a vulcanized last for superior board feel. The perforated memory foam collar forms to the foot and provides breathability while the gusseted tongue offers stability and comfort.
To coincide with the launch of the Converse CONS KA3, a short film titled “Threes” features Anderson and celebrates his new signature sneaker with the theme of the number “three”. The film illustrates the journey through Anderson’s mind as he focuses on landing a particular three trick line throughout the streets.
The Converse CONS KA3 sneaker will be available for purchase on Friday, January 15 with a rich premium leather silhouette for a suggested retail price $80 USD, as well as other iterations in leather, canvas and suede in six different colors including Black, White, Red, Vision Blue, Dolphin and Black for a suggested retail price of $70 USD. Both models will be available at Converse, Converse.com and skate specialty retailers nationwide.
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 87 company-owned retail locations in the U.S. For more information, visit Media.Converse.com
646.563.7830 / firstname.lastname@example.org
212.373.6151 / email@example.com