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Converse Statement on Commitment to the Black Community

Converse Statement on Commitment to Black Community 1

For more than one hundred years, Converse has been adopted around the world and across cultures – the canvas of our sneakers weaving into the daily lives of youth independent enough to create progress for themselves and their communities. What is abruptly and painfully clear, is that there cannot be youth progress, without Black progress. All lives cannot matter, until Black Lives Matter. 

While we collectively process these unthinkable acts, we are met with immense weight. Because we know this is not a new problem. Systemic racism, police brutality and senseless violent acts are killing Black people. 

We know that there must be many paths taken for real change to be implemented in the U.S. and beyond. It will take hard work, but we commit to act with focus and continuity as an ally. 

This is the Converse commitment: 

We know it needs to start with us. This means working on our company culture. This means more opportunity, inclusion, belonging, representation and equity for current and future Black teammates at all levels.  

We work with Black creatives, designers, athletes and businesses. Their stories have played and will play a vital role in creating the Converse story. We will bring additional support to causes that affect their communities. 

We will use our platforms to amplify the voices of Black youth around the world and will fund a dedicated community of emerging global leaders creating progress together. 

We will work with Nike and Jordan to commit $40 million over the next four years to support Black communities. This investment focuses on organizations advocating for social justice, driving education and combating racial inequality. Converse has immediately made the NAACP Legal Defense Fund and the Equal Justice Initiative part of this effort with committed donations. 

We believe in the power of the vote to create change and will support U.S. voter education and registration at the national and local level. 

Black people have fought against injustice for over four hundred years. To those using their voices in the fight for justice now, we will no longer be a witness. 

We stand with you in action. 

G. Scott Uzzell
President and CEO, Converse, Inc.

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