On Thursday, May 29, Converse celebrated the launch of the highly anticipated Converse CONS Weapon Sneaker Collection with a special launch event at Goodfellas Gallery in downtown Toronto, Canada. Converse’s very own Canada Vice President of Marketing, Marciano Lobo, and Converse CONS Design Director, Chris Law, introduced the new collection, a compilation of five premium, lifestyle and skate sneakers that encapsulates the spirit of creativity.
Crafted with a modern shape and striking color palette, each new Converse CONS Weapon carries a streamlined silhouette with fabrications and design details that are enhanced by the sneaker’s light and edgy look. The collection launches throughout the summer in anticipation of a more expansive Converse CONS sneaker collection in August.
Following the Converse CONS Weapon presentation, guests enjoyed performances by rapper Vince Staples, hip-hop artist El-P, and legendary rapper Ghostface Killah with Sheek Louch from The Lox, as well as additional music by local Canadian DJ’s Law and Skillmore. Notable guests in attendance were Converse Skate Ambassadors Eli Reed, Tom Remillard and Nick Moore, hip-hop duo The Airplane Boys, and band BADBADNOTGOOD.
Held alongside the culmination of CONS Project: Toronto, which took place the week prior, Friday, May 23 – Sunday, May 25, the CONS Weapon launch instigated creativity from the product to the streets. The first CONS Project ever held in Canada and third in North America, CONS Project is a series of global community projects designed to inspire the next generation of creative spirits through music, art, style and sport. The exhibition event showcased the creative output created from the CONS Project workshops, which included screen-printing, wheat pasting and typography.
The Converse CONS Weapon sneakers will be available for purchase globally starting on Friday, June 13 at retailers including Converse and Undefeated stories in the U.S., and Patta in Amsterdam.
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary sneaker such as the Chuck Taylor® All Star® sneaker, the Jack Purcell® sneaker and the One Star® sneaker. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 83 company-owned retail locations in the U.S. For more information, visit Converse on the web at media.converse.com.
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