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Converse celebrates Patta's 10 year anniversary

Today CONVERSE Inc. announces the launch of the limited edition Converse All Star Chuck 70 Patta 10 Collection in collaboration with Patta for their 10-year anniversary. In the past decade, Patta has grown from a pioneering sneaker store right in the heart of Amsterdam, to become a world-renowned urban lifestyle brand.

For this collaboration, Converse and Patta chose to create 10 exclusive pairs of the premium All Star Chuck 70, featuring heavy grade canvas uppers, a smaller toe box, reinforced canvas heel strips, premium nickel hardware, thick cotton laces and a cushioned sockliner for added comfort. The collection is monogrammed with the original Patta logo designed by Dutch artist Piet Parra, and each of the 10 colorways is inspired by one year of Patta’s diverse and creative history.

"Converse has been there to support us through all of the ups and downs in our 10 year history,” said Guillaume “Gee” Schmidt, Co-Founder of Patta. “We are pumped to be able to work with them again for this milestone. The All Star Chuck 70 is a true cultural icon that spans time effortlessly, and it is an honor to be able to release this limited edition pack in celebration of our anniversary.”

Only ten people outside of the Patta crew will own a pair of sneakers from the Converse All Star Chuck 70 Patta 10 Collection, as there will only be one pair available in each colorway. If one is lucky enough to be in Amsterdam the week of Dec. 15, raffle tickets can be purchased at the Patta Zeedijk store to have a shot at winning a limited pair of the All Star Chuck 70s. The 10 winners will be announced on Friday, Dec. 19, during a special Patta 10-year anniversary broadcast on Red Light Radio.

For more information on the raffle and sizes available, please go to www.patta.nl.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary sneaker such as the Chuck Taylor® All Star® sneaker, the Jack Purcell® sneaker and the One Star® sneaker. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 87 company-owned retail locations in the U.S. For more information, please visit media.converse.com.

Press Contacts

Simon Wainwright

Converse

Simon.Wainwright@converse.com 

Randy Soewarno

Converse Benelux

Randy.Soewarno@converse.com