Harlem-born A$AP Nast has developed his singular aesthetic through an expressive bend of fashion concepts and hip-hop style.
Nast worked with Converse footwear designers Julian Guzman and Matt Sleep to give the Jack a utilitarian vibe appropriately honoring his love for the outdoors. This is achieved through a heightening of the shoe's rubber overlays, which adds dimension and durability to the heritage canvas upper.
“The silhouette is functional, durable. It’s intriguing. I wanted to craft a style that could be worn every day,” says Nast.
Very rarely does a shoe transcend generations the way the Jack Purcell has done. Released as a badminton shoe in 1933, it gained a second life as a lifestyle shoe in the mid-60s and has since become a bonafide casual classic.
"At the time of its introduction, the Jack Purcell had tremendous impact but limited reach given its positioning as a badminton sneaker,” notes Jimmy Manley, Senior Director of Special Projects at Converse. “Because it has since crossed over to the lifestyle space, its reach today is much broader. The silhouette is sure to experience yet another cultural refresh, thanks to Nast’s influence with a diverse range of youthful consumers.”
The Converse x A$AP Nast collection also includes two Crew Sweatshirts, matching Crew Sweatpants and a set of vintage wordmark T-shirts that feature a printed “JP” graphic (short for Jack Purcell) on the front panel, and words Nast considers integral to Converse’s place in culture listed on the back panel.
The apparel and the shoes release March 22.