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Converse announces the launch of Holiday 2011 collections

NORTH ANDOVER, Mass. (October 10, 2011) - Today, Converse Inc. announced the debut of its Holiday 2011 collections for Chuck Taylor All Star, Star Chevron, Jack Purcell and Converse by John Varvatos. Celebrating the most joyful time of year, these collections feature festive colors, plaids and a little shimmer and shine. Materials take center stage this holiday season, keeping feet warm and looking stellar. With four collections to choose from, there is sure to be something on everyone’s wish list. The Converse Holiday 2011 collections will be available nationwide and globally at specialty retailers, department stores and online at www.converse.com beginning October 2011. CHUCK TAYLOR ALL STAR COLLECTION

Chuck Taylor All Star Converse Boot New for Holiday, the Chuck Taylor All Star Converse boot fittingly marries Converse’s beginnings as a rubber company, originally crafting boots and shoes for outdoorsmen, and its storied tradition of making classic American sneakers. Done in two-tone leather, this shoe features a Chuck Taylor silhouette with a slight boot tread for extra grip, just enough to make it into the boot family but without adding extra bulk. A perfect unisex shoe for winter months, it is available in black/black and grey/charcoal. Suggested Retail Price: $70

Chuck Taylor All Star Premium A little sparkle goes a long way during the holidays. These fabulous women’s only Chuck Taylor All Star premium styles are covered in tonal sequence for an effervescent shine. Suggested Retail: $100 CHUCK TAYLOR ALL STAR KIDS Chuck Taylor All Star - Transportation Pack Better than any toy truck under the tree, kids can hit the road with their favorite vehicles on their feet in playful scaled down versions of the Chuck Taylor All Star Slip shoe, available in police car, fire truck or taxi cab profiles. Suggested Retail Price: $32 Chuck Taylor All Star - Sparkle and Shine Pack A touch of shimmer is just what young fashionistas need for the holiday season. New Chuck Taylor All Star slip shoes with glittery stretch laces in low and two-tone patent leather high silhouettes are sure to make a statement. Suggested Retail Price: $37 STAR CHEVRON COLLECTION CONS Trapasso Pro Converse skate ambassador Nick Trapasso is as relaxed on a board as he is in everyday life. Never one to shy away from wearing prints and patterns, in his honor, the CONS Trapasso Pro gets a tie-dye treatment for the holidays. Suggested Retail Price: $65 KA-ONE Converse skate ambassador Kenny Anderson launched his much anticipated signature shoe, the KA-ONE, in the fall. Converse introduces a new blue suede colorway for the holidays and true to all Converse Skateboarding models, the KA-ONE features a padded tongue and collar and flexible outsole for maximum board feel. Suggested Retail Price: $60 JACK PURCELL COLLECTION Jack Purcell Helen Exclusively for women, the Helen shoe is a feminine Jack Purcell silhouette and a remake of the 1930s original. Back for the holidays, the Helen offers a subtle shimmer in black or beige. Suggested Retail Price: $95 Jack Purcell LTT Plaids Inspired by seasonal plaid sweaters worn on traditionally preppy university campuses, Jack Purcell has brought back plaids for both men and women for the holidays. Available in two new black or red patterns, they are, of course, topped off with the signature Jack Purcell smile. Suggested Retail Price: $85 CONVERSE BY JOHN VARVATOS Converse by John Varvatos Chuck Taylor All Star John Varvatos’ original Converse inspiration, the iconic Converse Chuck Taylor All Star returns in true form, complete with All Star leather patch. Done in lightweight textured black leather with burnished detailing, this unisex shoe is classic rock ‘n roll through and through. Suggested Retail Price: $170 Converse by John Varvatos Star Player The Converse by John Varvatos Star Player shoe boasts a modern translation on vintage sport for both men and women, branded with the Star Chevron logo. Available in three low profiles with a premium acid-washed leather treatment for a weathered vintage look, no two shoes are the same. Suggested Retail Price: $170 Above features Converse by John Varvatos Star Player in Black/Off White, Converse by John Varvatos Chuck Taylor All Star in Black/Off White, Converse by John Varvatos Star Player in Red/Blue and Converse by John Varvatos Star Player in Charcoal/Off White.

About Converse Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 58 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

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Press Contacts:

Keith Gulla Converse Keith.Gulla@converse.com    

Lacy Pica Converse Lacy.Pica@converse.com