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Converse Announces Its Spring 2012 Skateboarding Collection

NORTH ANDOVER, Mass. (January 18, 2012) – Today, Converse Inc. announces the debut of its Spring 2012 skateboarding footwear collection, including the new Form + Function Collection, and the latest collaborative shoes from Team Converse Skate Ambassadors, including the CONS Trapasso Pro, CONS Pappalardo Pro, and the KA-ONE. Inspired by footwear from the Converse archives and updated with new material executions, the Spring 2012 collection successfully integrates performance and lifestyle, pushing skateboarding culture to the next level. The Spring 2012 skateboarding footwear collection will be available at specialty retailers and online starting February 1, 2012.  

FORM + FUNCTION COLLECTION

Seamlessly combining a stripped down, clean, crisp design with functional skateboarding features, the Form + Function collection sets the standard for new classics. Styles are produced in a sleek premium leather, waxed canvas, and abrasion resistant suede, featuring a full EVA sockliner for flexibility and board feel and are “skate-able” right from the box. CVO LS A staple in Converse skate footwear, the CVO LS shoe takes a classic silhouette and modernizes it for the today’s rider. Stitch and turn overlays without exposed stitching reduces areas that may tear and pull. Available in black/white and vaporous grey/white suede, biking red/white waxed canvas. Suggested retail price: $50 Sea Star LS The Spring 2012 Sea Star LS shoe is a refined version of the original silhouette created over 50 years ago. The mock-toe boat shoe uses close seam construction for added durability making the Sea Star LS shoe “skate-able” right out of the box. Available in black/white and sesame/white suede, dress blue/white premium genuine nubuck. Suggested retail price: $50 for suede; $60 for nubuck CT LS Inspired by the classic Chuck Taylor All Star shoe, the Spring 2012 CT LS shoe remains a popular style among the Converse skateboarding footwear collection. With a Chuck Taylor All Star outsole, the CT LS shoe naturally lends itself to a true skateboard shoe.  Available in black/white and charcoal/white suede, sycamore/white and dark denim/white canvas. Suggested retail price: $50 ELM LS The ELM LS shoe resurrects its predecessor, the Converse NS-1 boat shoe from the 1970’s. Stripped down to the bare essentials, the ELM LS is designed in a one piece construction to prevent tearing and ripping. Available in black/white and phaeton grey/white abrasion resistant suede, tawny brown/milk premium leather. Suggested retail price: $55

CONVERSE SKATE AMBASSADOR COLLECTION Converse Skate Ambassadors Kenny Anderson, Nick Trapasso, and Anthony Pappalardo, inject their skate style into the Converse Spring 2012 skateboarding collection. The CONS Trapasso Pro, CONS Pappalardo Pro, and the KA-ONE each incorporate aspects of Converse classics with the pro’s individual needs as a skater. CONS Trapasso Pro Team Converse Skate Ambassador Nick Trapasso’s signature shoe, the CONS Trapasso Pro, returns this season taking cues from heritage Converse court styles and drawing inspiration from the classic Pro Leather. The CONS Trapasso Pro features a Chuck Taylor All Star outsole. A molded multi-density *OrthoLite® sockliner, full memory foam collar and tongue provide a customized fit. Available in black/white leather, elephant skin/cranberry and black/white suede. Suggested retail price: $65 for suede; $70 for leather CONS Pappalardo Pro The CONS Pappalardo Pro shoe continues to shine as one of the most defining silhouettes for Converse skateboarding, reigning as one of the most popular in the collection. The latest shoe was inspired by the One Star Academy from the 1970’s and utilizes a new canvas textured embossed suede material execution. Available in wheat/black canvas and charcoal/varsity red suede. Suggested retail price: $65 KA-ONE The KA-ONE, from Converse Skate Ambassador Kenny Anderson, is back for a third season.   Inspired by one of the first shoes to don the Star Chevron logo, the Converse Classic Trainer from 1976, the KA-ONE features a slim flexible cupsole allowing for a greater board feel.  Available in black/varsity red, biking red/parchment, parchment/white, and black/white suede, and black/parchment leather. Suggested retail price: $60 for suede; $65 for leather About Converse Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 58 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com. *OrthoLite is a registered trademark of O2 Partners, LLC.  

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For Samples or Images Contact: Keith Gulla Converse 646-563-7318 / keith.gulla@converse.com Lacy Pica Converse 646-563-7830 / lacy.pica@converse.com Amanda Eufer exposure communications 212-710-6386 / amanda.eufer@exposure.net