Converse Announces Appointment of Chief Marketing Officer
November 07, 2007
North Andover, MA (7 November, 2007) – Converse announced today the appointment of Geoff Cottrill to Converse as Chief Marketing Officer. Cottrill will lead global brand development, drive the marketing strategy and brand management functions including advertising, sports marketing, and brand design, communications, retail marketing and digital for footwear and apparel. Geoff will join the company November 26, reporting directly to Jack Boys, Chief Executive Officer, and will be based at Converse's headquarters in North Andover, MA.
Cottrill joins Converse with over 23 years of international and domestic marketing experience. Cottrill spent the last two and a half years at Starbucks as Vice President, Global Entertainment where he led marketing, category development and international divisions overseeing brand positioning, product development, consumer insights, consumer communication and PR for all music, film, literature and digital related products. Before joining Starbucks, Cottrill spent over 9 years at Coca-Cola Company as Group Director Worldwide, Entertainment Marketing where he led the global music strategy, film and television integration, celebrity and product placement marketing efforts across all brands. Prior to working for Coca-Cola, Geoff worked for Procter & Gamble, Co. for 11 years in various sales and marketing roles.
About Converse Converse Inc., based in North Andover, Massachusetts, is a wholly owned subsidiary of Nike, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 25 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.con verse.com.