Converse and Target to Launch Exclusive Fashion Line
November 19, 2007
N. ANDOVER, MA (19 November, 2007) – Converse Inc. and Target Corporation have reached an innovative partnership agreement to offer One Star vintage inspired sport lifestyle apparel and footwear exclusively at Target stores nationwide beginning in February 2008. The One Star collection, will be supported by an integrated marketing campaign. Select sportswear and footwear styles will also be available at Target.com.
“We are very excited about this tremendous partnership celebrating Converse’s iconic One Star label with a world-class retail partner like Target. One Star has been a successful part of the Converse family for more than 30 years. This collaboration will enable us to deliver an innovative, premium head-to-toe lifestyle product collection while creating an exclusive One Star offering for Target guests,” said Jack Boys, Chief Executive Officer, Converse Inc.
Target will offer One Star exclusive lifestyle and vintage inspired contemporary sportswear collections for men and women, including denim, non-denim bottoms, knits, wovens, graphic tees, sweaters, dresses, skirts and outerwear. One Star footwear includes exclusive and limited edition product for men, women and children.
“We are thrilled to bring Converse One Star products exclusively to our guests in new and exciting ways, and we look forward to creating a unique in-store experience that embodies the One Star lifestyle,” said Gregg Steinhafel, president of Target. “This partnership is another way in which we strive every day to bring our guests differentiated merchandise at a great value.”
The One Star label made its debut in 1974 with a low cut, suede version of the original Converse basketball oxford with the iconic Converse five-point star design on its side. The One Star shoe quickly became a national phenomenon. It was adopted by the West Coast surf and skate scene of the 1970s and 1980s, and later by the grunge music scene of the 1990s, as a badge of honor—a retro statement of their alternative and rebellious lifestyle.
One Star continues to be an influential part of Converse’s rich heritage in sports and music as the Converse brand celebrates its centennial in 2008. One Star has been a successful franchise and has enjoyed strong international growth in recent years. Converse’s partnership with Target will bring new energy to the One Star brand in the United States, introducing the iconic shoe to a new generation of consumers and Target guests. One Star will continue to be offered internationally through other retail partners. Converse’s legendary Chuck Taylor All Star and other Converse footwear and apparel such as Dwyane Wade performance basketball product and Converse by John Varvatos men’s and women’s apparel will continue to be distributed in the United States and internationally through a broad range of retail channels.
About Converse Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of Nike, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 25 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.
About Target Minneapolis-based Target serves guests at 1,591 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE: TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.