Today, CONVERSE Inc. announces the global launch of its second sneaker collection with French fashion house, Maison Martin Margiela. The newest Converse Maison Martin Margiela First String collection extends the original evolving white overpaint concept with the Converse All Star Chuck ‘70 and Converse Jack Purcell sneakers in ultra-soft premium leather. The buttery leather transforms the sneakers’ interior and exterior for luxury and comfort, while the collaboration’s pure white hand-painted upper emphasizes the simple beauty and silhouette of the iconic footwear.
“We’re pleased to offer a new expression of such a great collaboration between Converse and the Maison,” says Maison Martin Margiela. “The story of two like-minded brands continues with the evolution of the sneaker collection where personal expression is at the forefront, revealing the expression of vibrant colors shining through an incognito white coat that ages with time.”
The more the Converse Maison Martin Margiela sneakers are worn, the more the overpaint loosens its hold, elegantly cracking to reveal the hidden, bold color. Original heritage colorways from the Converse archives are slowly revealed through four distinct styles: Amber Glow and True Navy with the Converse All Star Chuck ’70 and Azure Blue and Biking Red with the Converse Jack Purcell. The sneaker also features the discreet yet distinguishable Maison Martin Margiela logo on the tongue, and both silhouettes are accented with painted and non-painted lace options.
Converse First String is a limited edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse Maison Martin Margiela sneaker collection will be available for purchase globally on Friday, May 23 at Converse San Francisco, Santa Monica and Soho stores, Maison Martin Margiela stores, select Converse First String retailers for a suggested retail price of $250 USD.
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 83 company-owned retail locations in the U.S. For more information, visit Media.Converse.com.
About Maison Martin Margiela
Maison Martin Margiela is a French fashion house founded in 1988. A cross-section between fashion and design, the Maison presents Haute Couture and ready-to-wear collections and indulges in leather goods, footwear, accessories, fragrances and interior design items.
Lacy Pica Converse 646-563-7830 / firstname.lastname@example.org
Sara Horowitz HL Group 646-537-3111 / email@example.com
Maison Martin Margiela: firstname.lastname@example.org