Converse and Maison Martin Margiela Celebrate the Launch Of Their Collection
September 12, 2013
On Wednesday, September 11, 2013, Converse celebrated its all-new collection with avant-garde French fashion house Maison Martin Margiela with a launch event at the Swiss Institute during New York Fashion Week.
Guests enjoyed music in the contemporary space by renowned fashion writer DJ Glenn O’Brien, DJ Aaron Bondaroff and the Know WaveCrew. Notable guests in attendance included R&B Artist Ne-Yo, Actor Cuba Gooding Jr., Designer Chris Benz, Celebrity Stylist June Ambrose, DJ’s Mia Moretti and Caitlin Moe, Stylist Nicola Formichetti, President of Only The Brave (OTB) Renzo Rosso, Actress Kat Graham, DJ Becka Diamond, Public School founders Dao-Yi Chow and Maxwell Osbourne. Guests received a first look at the new Converse Maison Martin Margiela collection through a conceptual showcase documenting the revel-inspired process.
The first-time Converse Maison Martin Margiela collaboration features the Chuck Taylor All Star and the Jack Purcell sneakers, each completely hand-painted in Maison Martin Margiela’s iconic white paint. Covering all canvas, eyelets, laces and soles, they naturally crack and shed their outer coat of paint to reveal the original colors beneath. The more the sneakers are worn, the more their personality and color is revealed. The Converse Maison Martin Margiela sneakers are available for purchase globally at Maison Martin Margiela boutiques, and also at select Converse First String retailers for a suggested retail price of $200 USD.
About Converse Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 79 company-owned retail locations in the U.S.
About Maison Martin Margiela Maison Martin Margiela is a French fashion house founded in 1988. A cross-section between fashion and design, the Maison presents Haute Couture and ready-to-wear collections and indulges in leather goods, footwear, accessories, fragrances, interior design and furniture. In 2002 Maison Martin Margiela joined OTB, the holding company of Diesel, Marni, Viktor&Rolf, Staff International and Brave Kids.
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