Converse And Hancock Vulcanised Articles Announce SP14 Jack Purcell Collaboration
March 11, 2014
Today, Converse Inc. announces their first collaboration with modern British luxury brand Hancock Vulcanised Articles, bringing rubber-bonded, water-repellant materials to the classic Jack Purcell mid-top sneaker. The rubberized upper brings the label’s pioneering, handmade outerwear techniques to footwear, creating a modern sneaker that’s clean and durable, encapsulating a rich heritage of craftsmanship.
The Converse Jack Purcell x Hancock sneaker is released in three fresh, seasonal colors - indigo, summer yellow and mastic gray – all featuring a soft lining with a unique phytology print of the Siphona Elastica plant, which is used to manufacture rubber. A tasteful Hancock Vulcanised Articles logo is stitched on the heel tab of each sneaker, and seams are bonded with the same precision that is the hallmark of Hancock outerwear. The design is capped with the signature Jack Purcell smile.
“There is no sneaker out there that could compliment our style better than the Converse Jack Purcell,” says Gary Bott, Co-Founder of Hancock Vulcanised Articles. “We really wanted to create something special that reflects the modern, forward-thinking creative outlook of both brands, but with a nod to tradition, craftsmanship and functionality.”
Hancock Vulcanised Articles (HVA) is a modern luxury lifestyle label that offers contemporary rubber bonded outerwear, crafted using original techniques that date back the 19th century. All pieces are cut with shears, and seams are manually bonded with a secret traditional glue recipe. Founded in 2012 by Daniel Dunko and Gary Bott, the brand draws inspiration from Thomas Hancock; the British inventor who sparked a rubber revolution and pioneered waterproofing techniques for fabrics that are still used to this day. All articles are handmade by two generations of expert coat makers at their factory in Scotland.
Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse Jack Purcell x Hancock sneaker will be available in limited quantities beginning March 14 at Converse stores in San Francisco and New York City, as well as select Converse First String retailers across Europe and Asia. The sneakers will retail for a MSRP of $150 and will be available in men’s sizing from US 8-12.
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 79 company-owned retail locations in the U.S. For more information, visit media.converse.com
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