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CONVERSE AND FRAGMENT DESIGN RETURN WITH ONE STAR '74 COLLECTION

Today CONVERSE Inc. announces the Converse One Star ’74 fragment design Collection – signaling the continuation of the creative partnership with fragment design, founded by Tokyo-based street culture icon, Hiroshi Fujiwara.

This collection features unique fragment design detailing, such as Hiroshi’s signature midsole branding and suggestive labelling. It is combined with modern construction details celebrating the first and original One Star sneaker, an early skateboarding classic from 1974.

The sneakers embody the timeless, premium and crafted ethos that Hiroshi Fujiwara represents. The re-crafted Converse One Star ’74 design utilizes premium hairy suede uppers, with an organic cotton Star logo and the iconic fragment design thunderbolt branding highlighted on the heel stay in volt green. They also feature drop-in Lunarlon sockliners for superior cushioning and come in two classic colorways: white and blue. This exceptional sneaker is part of Converse First String, a limited edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level.

Hiroshi Fujiwara describes himself as a “cultural DJ” and is renowned worldwide as a symbol of sophisticated style, subtle design and impeccable cool. A prolific career has earned him the reputation of the Godfather of Harajuku – the Shibuya district he is widely credited as transforming through his extensive, pioneering work in youth lifestyle and streetwear. His passion for skateboarding culture and functional, timeless products is the perfect platform for him to create a lasting legacy with Converse.

The Converse One Star ’74 fragment design Collection will be available at Converse stores, online at Converse.com and at select retailers starting Friday, March 25, 2016. They will retail for a SRP of $ 100 USD.

About Converse

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit and follow @converse.

ABOUT FRAGMENT DESIGN

fragment design was founded by Hiroshi Fujiwara, the world-renowned designer known as the godfather of Tokyo’s Harajuku street fashion scene. Fujiwara continues to set the standard in street culture through an iconic aesthetic rooted in quality and subtlety.

Media Contacts

Simon Wainwright

Converse

Simon.Wainwright@converse.com

Jason Lam

Converse Asia Pacific

Jason.Lam@converse.com

Read More: Converse One Star