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CONVERSE AND COMME DES GARCONS ANNOUNCE NEW PLAY COLLABORATION

Today CONVERSE Inc. announces the launch of the Converse Chuck Taylor All Star ‘70 PLAY COMME des GARÇONS sneaker collection – the brand’s fourth collaboration with the iconoclastic Japanese fashion house founded in Tokyo by legendary designer, Rei Kawakubo.

For Spring/Summer 2015, Converse and COMME des GARÇONS chose to create an exclusive four pair collection of the premium All Star Chuck 70 sneakers in high-top and ox silhouettes. Featuring heavy grade black and milk canvas uppers, a smaller toe box and higher midsole finished in solid white, reinforced contrast canvas heel strips, nickel hardware, thick cotton laces and a cushioned sockliner for added comfort. The design is accented with the signature red heart logo created by New York-based graphic artist, Filip Pagowski, peeking out from behind the midsoles.

Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse Chuck Taylor All Star ‘70 PLAY COMME des GARÇONS sneaker collection will be available for purchase starting Thursday, May 14, 2015 exclusively at Dover Street Market stores in both London and New York, COMME des GARÇONS New York and online at doverstreetmarket.com. They will be released at other global retailer partners on Friday, May 15, 2015 and will retail for a SRP of $125 USD.

About Converse

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary sneaker such as the Chuck Taylor® All Star® sneaker, the Jack Purcell® sneaker and the One Star® sneaker. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 89 company-owned retail locations in the U.S. For more information, please visit: media.converse.com.

Press Contacts

Converse

Simon Wainwright

simon.wainwright@converse.com

COMME des GARÇONS

Marilyn Porlan (France & International)

marilyn.porlan@comme-des-garcons.com

Daphne Seybold (US)

daphneseybold@dsm-ny.com

Daisy Hoppen (UK)

daisyhoppen@doverstreetmarket.com