Today, legendary track star Carl Lewis, track and field champion Robert Harting, Hertha BSC Berlin team captain Fabian Lustenberger and German high jumper Ariane Friedrich officially opened the new NIKE BERLIN flagship store in the capital of Germany.
“As a sports city, Berlin now has one more attraction to be proud of – NIKE BERLIN is a place where sport is lived and breathed every day,” Lewis stated.
The 2,000 square-meter store in the Berlin district of Charlottenburg offers customers a full range of premium Nike collections, from Football, Women’s Training, Running, Basketball and Nike SB, to Young Athletes and Nike Sportswear. The Home of the Athlete – a spacious Nike Football area – gives young footballers the opportunity to feel like professional athletes.
On the Home of the Athlete space, Hertha BSC soccer star Fabian Lustenberger said:
“It’s an impressive space and one that I am sure young players will enjoy."
NIKE BERLIN will showcase the digital Nike+ ecosystem and potential it has in store for athletes of all levels. With Nike+ Running and the Nike+ FuelBand SE, Nike combines the physical and digital realms to elevate individual sports training.
NIKE BERLIN will offer consumers the ultimate shopping experience with a stitching machine to add one's name or national flag to football boots and a series of NIKEID terminals to personalize their favorite Nike products.
The combination of gait analysis and precise foot measurement in the Nike Running area ensures that runners receive personal support when selecting their ideal running shoe.
And the stylish Nike Training Club (NTC) Club House on the top floor will host intense workouts led by certified Nike Master Trainers, and will be the starting point for NIKE RUN CLUB’s weekly runs through downtown Berlin.
For more information on the grand opening of NIKE BERLIN, visit nike.com.