In an era of data visualization and the “connected self,” Nike is reminding athletes* across the United States and Canada that data means nothing if you don’t do something with it. To celebrate their year of activity and challenge athletes at any level to outdo their 2014 accomplishments, Nike is creating Your Year with Nike+, a series of unique, personalized animated films for the most active Nike+ athletes.
As part of Your Year with Nike+, over 100,000 Nike+ members across Nike+ Running, Nike+ Training Club and NikeFuel will each receive a personalized one-minute film designed by French illustrator-director McBess with content guided by their own Nike+ activity from 2014.
Each film is created using location, weather, activity and individual Nike+ movement data. Meaning a runner from Toronto would receive a completely different film to an NTC user in New York.
“Our Nike+ members accomplished some amazing things in 2014, and we wanted to inspire them to push for new goals and opportunities in 2015 by sharing some of the magic behind their data in an artistic and unexpected way,” said David Schriber, Vice President, North America Brand Marketing at NIKE, Inc.
In addition to the personalized films for members, Nike created additional films honoring the achievements of four key cities and North America as a whole.
“We wanted to show the energy and a defiant playfulness that our members could relate to,” said Schriber. “Each video is a personalized story of a year of hard work, whether from an individual or an entire city, they reflect the conviction and effort that goes into making your year count.”
The films are the first of a series of initiatives that will see Nike use data to help it’s members do more – whether they are attempting to run their first mile or complete their tenth marathon.
Find out how you can move more in your city with the new Nike.com city pages that launched today in Chicago, Los Angeles, New York and Toronto. The new web destinations better enable access to the Nike+ Training Club and Run Club community events and seasonal product in those cities.
The Nike+ ecosystem is Nike’s rapidly growing family of Nike+ and NikeFuel-enabled products and services designed for athletes at all levels. The ecosystem includes the Nike+ FuelBand SE and Nike+ Apps such as Nike+ Running, Nike+ FuelBand, Nike+ Training Club and Nike+ Move.
*Nike's mission statement says "if you have a body you are an athlete."