Last January, Nike reopened its original Blue Ribbon Sports door in Santa Monica. Now, Blue Ribbon Sports (BRS) will appear in pop-ups across three cities this October — Santa Monica, Chicago and New York City — in the form of the Volkswagen ID. BUZZ Cargo, an all-electric modern version of the bus that Jeff Johnson drove to deliver product throughout Los Angeles in the 1960s. At the pop-ups, visitors will be able to purchase exclusive BRS footwear, learn more about the history of Nike’s beginnings and donate used athletic shoes to Reuse-A-Shoe.
Blue Ribbon Sports: Coast to Coast begins October 5 in Santa Monica, with stops in Chicago on October 12 and New York City on October 15. To learn more and receive updates in each city, visit SNKRS.