A half-million women across 33 countries pushed themselves last year to complete Nike half-marathons in Mexico City, Taipei, Nagoya and San Francisco, participate in Nike+ Training Club (NTC) sessions everywhere from Shanghai to Stockholm and join Nike+ Run Clubs (NRC) in New York, Rio de Janeiro and beyond. Around the globe, this community of women was united around one common goal: to be Better For It on the other side.
In other words, the struggle is worth the victory, whether that means taking the first step, tackling an NTC session or setting a marathon personal record. And each victory — small or large — serves as a stepping stone, a springboard towards exceeding one’s previous limits.
This premise not only lives on, it breaks new ground in 2016, as Nike premieres original series Margot vs Lily – A Better For It Production, launches an online destination for Better For It on nike.com and begins to open registration for the NikeWomen Victory Tour. Together, with the NikeWomen Week activities taking place in select cities worldwide this week, these platforms are designed to motivate and challenge the swelling wave of women around the world who are adopting sport and fitness as a lifestyle, rather than a trend.