Atlético de Madrid’s Dark Blue Away Colors Evoke Club’s Landmark Achievements
July 08, 2015
Double-winning colors return to inspire Atlético de Madrid in 2015-16.
This season welcomes the return of Atlético de Madrid’s popular dark blue away colors to a striking new kit that heralds El Doblete, the 1995-6 double triumph that stands as one of the club’s defining achievements.
Throughout this memorable season in which Atlético de Madrid claimed both La Liga and the Copa del Rey, the club wore a dark blue away kit. For 2015-16 a refreshed, modernized take on this design will grace pitches across Spain and beyond.
As on the home kit, inside the back of the neck sits a small tab of the Spanish flag featuring the anniversary dates of ‘1995/96’ and ‘2015/16’.
The new Atlético de Madrid away kit is available from nike.com, Nike stores and official Atlético de Madrid retailers starting July 23.
While this new kit represents a proud, traditional symbol of the club, it also offers players the very latest in Nike performance innovation, fabric technology, moisture management and environmental sustainability.
NIKE DRI-FIT TECHNOLOGY
Nike Dri-FIT technology draws sweat away from the body to the exterior of the shirts and shorts where it quickly evaporates. This allows players to perform at their best by remaining cooler, drier and more comfortable.
The laser-cut ventilation holes and mesh panels in key areas of the kit are designed to improve performance by increasing air circulation to the players’ bodies and helping regulate their temperatures.
The jersey is crafted using an engineered mesh fabric – this is used in both the shirt’s front and back panels to increase airflow and facilitate enhanced movement.
Nike places sustainable innovation at the heart of its kits through the use of recycled polyester, delivering unrivalled performance and lower environmental impact.
Each piece of the kit – the shirt, shorts and socks – is constructed with recycled polyester, which is made from recycled plastic bottles that are melted down to produce fine yarn used to create the fabric. Each kit is made using an average of 18 recycled plastic bottles. Since 2010, Nike has diverted more than 2 billion plastic bottles from landfills into recycled polyester – enough to cover about 3,500 football pitches.
By using recycled polyester, Nike is also reducing the energy consumed in the manufacturing process by up to 30 percent compared to virgin polyester. For more information, visit nikebetterworld.com.