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Andrés Iniesta Takes Control

BEAVERTON, Ore. (Jan. 27, 2011) – NIKE, Inc. (NYSE:NKE) today announced the launch of “Nike CTR 360 Maestri II: Take Control Andrés Iniesta," a new digital film featuring global football star Andres Iniesta showcasing his playmaker skills and mastery of the midfield wearing the new CTR 360 Maestri II boots, to set up his teammates for numerous scoring chances.

The viewer is drawn into the heat and intensity of the midfield battleground, with Andres Iniesta always at the heart of the action seamlessly transitioning between control-orientated training drills and fast paced game situations. Incisive passing and link play with FC Barcelona teammates Eric Abidal and Thiago is interspersed with pinpoint accuracy receiving and distributing the ball at speed.

As the action unfolds, we’re reminded of Iniesta’s athletic grace, his precise control, and ability to be quicker and sharper with the ball than the opposition, always primed to make that killer pass and take control of the game.

“In a packed midfield time and space is at a premium, so tight control and that extra second to make a game changing pass is key to my success,” said Andres Iniesta. “The CTR 360 Maestri II gives me great control on the ball and the confidence to create opportunities that unlock the opposition defence and ultimately win games.”

The “Nike CTR 360 Maestri II: Take Control Andrés Iniesta” film will debut globally on YouTube, Nike Facebook and on Friday, January 28 starting at 05.00pm GMT. The film was created by Anders Stake and Javier Malagon, directed by Scott Lyon and can be viewed at

The CTR360 Maestri II boot was worn by Andres Iniesta is available at retail and at

Credits: Creative: Anders Stake and Javier Malagon CD: Stuart Harkness Director: Scott Lyon Producer: Zeno Campbell at Outsider Agency Producer: Lucie Georgeson Post production: The Mill Sound: Factory

Location: Shot in Barcelona at the Barcelona training ground

Player alongside Iniesta: Eric Abidal and Thiago - Barcelona Players

About Nike NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit

About Nike Football+ Nike Football+ gives footballers insider access to the world’s best coaches, players and teams for total game improvement. People who purchase a new pair of Nike boots receive a unique user code that unlocks the full Nike Football+ program at They will receive all the benefits of Nike Football+ access at no added cost. The code will also provide access to future Nike Football+ programs that help players improve their game and win. Nike Football+ is available as an app for the iPhone and iPod Touch on iTunes and via the mobile web on all WAP-enabled handsets.