In sport, the jersey is a garment that at once supports and celebrates brilliant performance.
For athletes, it serves a utilitarian purpose — the jersey is a tool for their crazy dream. For the fans, the jersey serves to support their favored team and, ultimately, their community.
As the world readies for play in France this summer, Yoon Ahn, Christelle Kocher, Erin Magee and Marine Serre transform the jersey in their vision, proving that while a jersey need not take a standard form, it can become a standard reminder of the unifying power of sport.
Each designer has also matched a bra with their jersey. Here they describe the intent behind their respective concepts:
Yoon Ahn (AMBUSH®)
My Nike x AMBUSH® jersey is a unisex hybrid football jersey inspired by the Happi coat, a traditional Japanese straight-sleeved coat. I chose the Happi coat because, although we are celebrating the tournament and the incredible female players, I believe it is just as important for the fans, for everyone to have a universal piece to celebrate in.
Christelle Kocher (Koché)
The idea was to give the feeling of movement and positive energy. I created this dress by reconstructing the soccer jersey around the female body. The result is a dress that can be worn by a girl who plays, dances or moves in the city.
Erin Magee (MadeMe)
I wanted this jersey to be sport first, fashion second. It’s meant to celebrate the incredible victorious history of the USWNT by drawing attention to the woman namesake of the iconic sportswear company itself: Nike the Goddess of Victory.
Marine Serre (MARINE SERRE)
The focus of my designs is always hybridity and adapting to daily life. It’s important to create a purposeful line that makes a female feel good without compromising the style.