Air Zoom Moire, First Shoe Designed to Talk to iPod
May 23, 2006
New York (23 May, 2006) – Your run will never be the same again. Nike is introducing the Air Zoom Moire, the first footwear designed to talk to Apple’s iPod® nano, connecting you to the ultimate personal running and workout experience. Nike plans to make many of its leading footwear styles Nike+ ready, connecting millions of consumers to the Nike + iPod experience.
The Air Zoom Moire connects to iPod through the wireless Nike + iPod Sport Kit. With Nike+ footwear connected to iPod nano, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod.
After a workout, simply connect iPod nano to a Mac® or PC and with the help of iTunes automatically sync and store workout data in a customized workout log on nikeplus.com. Nikeplus.com offers personal service that helps maximize the Nike + iPod experience. You can log workout data, view and evaluate personal training goals, and review distance, time, pace and calories burned all through a colorful, dynamic and easy to use interface.
The Nike Sport Music section of the iTunes® Music Store further enhances the Nike + iPod experience with features like Workouts, special coaching mixes with music and voiceover instruction from athletes such as marathon legend Alberto Salazar; and Athlete Inspirations, playlists and audio commentary from athletes such as Lance Armstrong. The Nike Sport Music section also will include podcasts by Nike, Sport iMix playlists created and posted by iTunes users and a special workout mix created by GRAMMY-award nominee "The Crystal Method."
When a little extra motivation is needed, the new PowerSong feature boosts a workout. Briefly holding the center button on the iPod will activate the pre-selected Power Song and help kick a workout to the next level. Nike also is introducing a range of performance apparel and accessories, including jackets, tops, shorts and armband, designed for the iPod nano and Nike + iPod Sport Kit. All Nike+ apparel is designed for the way athletes move, integrating smart, ergonomic design, performance-specific materials, ventilation, and weather protection.
This Fall, Nike will introduce six other footwear styles that are Nike+ ready and designed to hold the sensor: the Air Zoom Plus, Air Max Moto, Nike Shox Turbo OH, Air Max 180, Nike Shox Navina and Air Max 90.
Pricing & Availability Nike + iPod Sport Kit is expected to be available within 60 days. The Air Zoom Moire will be available from mid-July in the United States and United Kingdom; August in Canada; and in mid-September in Germany, France, Spain, Italy and Japan. Other markets will follow over the next year.
Consumers can purchase the Air Zoom Moire at a suggested (U.S.) retail price of $100 and the Nike + iPod Sport Kit at a suggested (U.S.) retail price of $29. The Air Zoom Moire, Nike + iPod Sport Kit (sensor and receiver) and other Nike+ ready footwear and apparel will be available through Nike.com (www.nike.com), Niketown, and NikeWomen stores, as well as authorized Nike retail partners. The Nike + iPod Sport Kit also will be available starting in late June through the Apple Store® (www.apple.com), Apple’s retail stores, Apple Authorized Resellers and select retail stores in the United States.
Specifications Nike + iPod requires a sensor ready Nike+ shoe and a receiver ready iPod nano with Mac® with a USB 2.0 and Mac OS® X version 10.3.9 or later and iTunes 6.0.5; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 6.0.5.
NIKE, Inc. (NYSE:NKE) based near Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, which designs, markets, and distributes fine dress and casual shoes and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.